Last modified: 25 Sep 2019 09:58
This course provides students with an overview of the underpinning concepts of marketing, and the requirements for the development of a market oriented organisation. Specifically introduces the basic concepts of buyer behaviour, market research, the marketing mix and the strategic context of marketing. The linkages between marketing and other key functional areas of management, notably operations and human resource management are highlighted by this course, encouraging the adoption of a systems perspective.
|Session||First Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
Information on contact teaching time is available from the course guide.
|Assessment Weeks||Feedback Weeks|
Students receive written feedback on their written coursework. In-course activities for which submission is encouraged and good practice used as feedback through MyAberdeen.
On a less formal basis, via verbal feedback during tutorial discussions, and after tutorial presentations.
There are no assessments for this course.