Last modified: 16 Nov 2016 18:26
This course is about business strategy and covers a broad range of topics that come under the general heading of “Business Strategy” or “Strategic Management”. The course has been designed to help you gain an understanding of the key areas of strategic management including an understanding of: what strategic management is and why it is important; the different types of strategic analysis tools available; the difference between corporate, business and functional strategy; the complex issues associated with the implementation of strategy; the concept of strategic fit; and the role for strategic leadership in shaping and implementing strategy.
|Session||Second Sub Session||Credit Points||30 credits (15 ECTS credits)|
This is the total time spent in lectures, tutorials and other class teaching.