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MS4536: BUSINESS STRATEGY (2017-2018)

Last modified: 16 Nov 2016 18:26


Course Overview

This course is about business strategy and covers a broad range of topics that come under the general heading of “Business Strategy” or “Strategic Management”. The course has been designed to help you gain an understanding of the key areas of strategic management including an understanding of: what strategic management is and why it is important; the different types of strategic analysis tools available; the difference between corporate, business and functional strategy;  the complex issues associated with the implementation of strategy;  the concept of strategic fit; and the role for strategic leadership in shaping and implementing strategy. 

Course Details

Study Type Undergraduate Level 4
Session Second Sub Session Credit Points 30 credits (15 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Mr Marcus Thompson

Qualification Prerequisites

  • Programme Level 4

What courses & programmes must have been taken before this course?

  • Business Management (MS) (Studied)
  • Any Undergraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

  • MS4534 Business Strategy (Studied)

Are there a limited number of places available?

No

Course Description

This course introduces the theories, concepts and techniques of analysis including external, internal analysis; corporate, business and functional strategies; strategy implementation; entrepreneurial and international strategies, corporate governance.

Degree Programmes for which this Course is Prescribed

  • Bachelor Of Science In Business Mngmt & Information Systems
  • MA Accountancy-Business Management
  • MA Accountancy-Management Studies
  • MA Behavioural Studies-Business Management
  • MA Business Man - Hispanic Studies(Mde B)
  • MA Business Man - International Relations
  • MA Business Management
  • MA Business Management - English
  • MA Business Management - Finance
  • MA Business Management - French
  • MA Business Management - French (Mode B)
  • MA Business Management - Gaelic Studies
  • MA Business Management - Geography
  • MA Business Management - German
  • MA Business Management - German (Mode B)
  • MA Business Management - Hispanic Studies
  • MA Business Management - History
  • MA Business Management - Legal Studies
  • MA Business Management - Mathematics
  • MA Business Management- Economics
  • MA Business Management-Politics
  • MA Business Management-Psychology
  • MA Business Management-Real Estate
  • MA Business Management-Sociology
  • MA Economics-Management Studies
  • MA English-Management Studies
  • MA Finance-Management Studies
  • MA French-Management Studies
  • MA Geography-Management Studies
  • MA German-Management Studies
  • MA Hispanic Studies-Management Studies
  • MA History-Management Studies
  • MA Information Systems and Management
  • MA International Relations-Management Studies
  • MA Legal Studies-Management Studies
  • MA Management Studies
  • MA Management Studies - Property
  • MA Management Studies-Mathematics
  • MA Management Studies-Politics
  • MA Management Studies-Psychology
  • MA Management Studies-Sociology
  • Ma In Business Management-Spanish & Latin American Studies
  • Management Studies Major

Contact Teaching Time

48 hours

This is the total time spent in lectures, tutorials and other class teaching.

Teaching Breakdown


Assessment

1st Attempt: 1 two-hour examination (60%); one individual report (30%, 2500 words); one group presentation (10%)

Resit: None

Formative Assessment

This will take place through seminar discussions, verbal feedback on group presentation and written feedback on the report.

Feedback

Feedback is given on the report. On a less formal basis, through verbal feedback during seminar discussions and group presentations. The report is submitted through MyAberdeen/Turnitin and is available to the external examiner.

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