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Last modified: 28 Jun 2018 10:27

Course Overview

In The Context of Business, you will be introduced to the external context in which businesses operate. The course is designed to explore the political, economic, sociocultural, technological, ethical and market influences on business. It examines the role and place of business in an increasingly globalized world by looking at the ways in which businesses respond to their environment through innovation, strategy, operations and marketing.  The aim of the course is to give an overview of issues that are relevant to the modern business environment and to prepare you for further study by stressing learning skills relevant across disciplines.

Course Details

Study Type Undergraduate Level 1
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
  • Dr Allan Sim

Qualification Prerequisites


What courses & programmes must have been taken before this course?

  • Any Undergraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?

  • MS1508 The Context of Business (Studied)

Are there a limited number of places available?


Course Description

The course will contain topics from the following and related areas: business organisations— marketing; human resource management; gender; operations; innovation; corporate social responsibility; international markets; politics; macroeconomics; culture; technology; law; environmental issues.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers

Details, including assessments, may be subject to change until 31 August 2023 for 1st half-session courses and 22 December 2023 for 2nd half-session courses.

Summative Assessments

1st Attempt: 1 two-hour written examination (75%) and in-course assessment (25%). The in-course assessment will comprise an assignment based on an essay with a word limit of 2,000 words.

Resit: 1 two-hour written examination (100%).

Formative Assessment

There are no assessments for this course.


Essay-based assignment: through written comments returned as soon as practicable (expected within three working weeks).
Examination: feedback on May examination will be posted through MyAberdeen to help students prepare for resit.

Course Learning Outcomes


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