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Last modified: 31 May 2022 13:29

Course Overview

This course is about business development and the application of new business models. Increasingly companies have to radically rethink the way they do business if they are to remain competitive. To do this organisations need to be prepared to analyse and challenge their current business models. Through a practical business development project and the analysis of case companies you will be encouraged to explore the tools, techniques and theories used by successful business developers. The course will be especially useful for those interested in strengthening their skills for identifying and evaluating business opportunities.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
  • Dr Xiaohui Shi

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)
  • One of MSc Environmental Partnership Management (Studied) or Master of Business Administration (P/T) (Studied) or Master of Business Administration in Energy Management (Studied) or Independent Subject Study In Energy Management (Studied) or MSc Management Consultancy (Studied) or MSc Marketing Management (Studied) or Master of Science Professional Communication (Studied) or Master of Letters in Art and Business (Studied) or MSc Data Analysis Visualisation and Communication (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?

  • BU5837 Business Development (Studied)

Are there a limited number of places available?


Course Description

This course will provide students with a knowledge and understanding of business development. It looks at issues which can affect smaller businesses from the start-up stages through growth. A combination of case studies, group activities and lectures will be used to enhance understanding about the issues relating to small business, the entrepreneurial process, relevance of marketing to the small business, importance of decision making to business development, environmental factors and barriers to growth. Students on this programme will be given the opportunity to enhance and develop their personal transferable skills.

Details, including assessment, may be subject to change until 31 July 2022 for 1st half-session courses and 23 December 2022 for 2nd half-session courses.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 2 Seminars during University week30
  • 2 Tutorials during University weeks 29, 31
  • 4 Tutorials during University week30
  • 3 Workshops during University week30

More Information about Week Numbers

Details, including assessment, may be subject to change until 31 July 2022 for 1st half-session courses and 23 December 2022 for 2nd half-session courses.

Summative Assessments

Alternative Assessment

Group assessment (podcast presentation) (30%)

Individual report (70%)

Alternative Resit Assessment

Resit failed elements.

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
FactualRememberILO’s for this course are available in the course guide.

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