Postgraduate Qatar Business School 2022-2023

The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities. It aims to take students understanding beyond what has been labelled as a transaction-based approach to a relationship-based approach. As such the aim is to provide students with an understanding of the role of marketing in establishing, developing and maintaining relationships for mutual gain. This will be achieved through a combination of lectures, seminars, simulations and directed private study.

International Business is a wide-ranging subject that includes economic, political, cultural and technological facets. The aim of this course is to provide an introduction to the complexities of international business management by examining how the global environment and our understanding of these affect management within an international context.

Business Strategy covers a broad range of topics that come under the general heading of “Business Strategy” / “Strategic Management”. The course introduces participants to concepts, frameworks and models that are useful in providing explanations of how companies operate with respect to goal setting, understanding their competitive landscape, assessing opportunities,  managing own capabilities, coordinating their activities with other companies, and competing to create value for customers. The course is interactive in nature, applying a learning-by-doing method involving students taking on roles as part of a series of simulation exercises. 

This course is only for MSc International Business Management (MSc IBM) graduates from the University of Aberdeen. The aim of the Professional Practice Journal (PPJ) is to provide an opportunity for MSc IBM graduates to reflect on the skills, knowledge and understanding obtained in both their MSc IBM courses and their additional MBA courses in light of their own workplace experiences.

Completing the PPJ requires students to consider theories, models and frameworks reflecting on how these apply to workplaces that they have experienced and are experiencing. The process for review requires students to take a particular theory, model or framework and first complete a review of the relevant literature, detailing assumptions, elements and dimensions, and empirical evidence with regard to application etc. The second requirement is to comment on how the selected theory, model or framework is positioned against an alternative (competing) theory, model or framework. This selected literature then sets up the ’lens’ by which the workplace and their experience of it can be analysed by students.

The outcome for each reflection should be a critical appraisal of the applicability of the theory, model or framework and consideration of how this will affect them as either an employee or a manger in an organisation.

Managing human resources is important for survival and prosperity of organizations and economies, and has implications for individual attitudes and well-being.  Managers are expected to contribute to the delivery of the human resource strategy, supported by expert advice and guidance. This module explores the key concepts underpinning the management of human resources and their practical application in organisations today.  Focus on four important themes:

·        Recruitment and selection

·        Equality and diversity

·        Flexible employment and work-life balance

·        Talent management

You will be encouraged to share your views and experiences through class discussion and debate. 

The aim of this course is to equip students with an understanding of key aspects of new venture creation, including business planning, pitching new ideas to investors and managing growth. This is a capstone course, by bringing together a range of different concepts.

The course provides both a strategic orientation and tactical orientation:

Strategic:

§  How to align digital strategy with a wider business strategy

§  The value that (internal and external) research and analytics can bring to digital marketing decisions

Tactical:

§  Assess the quality of any website based on a range of important measures

§  Benchmark a website’s performance against online competitors

§  Investigate the potential of a business idea for a given market sector

§  Present digital marketing research and advice to a generalist audience

§  Understand the potential commercial value of social media

§  Interpret onsite analytics in support of business objectives

Human Resource (HR) Essentials course serves as the first course in the program to provide students foundational understanding and knowledge of HR, and functions as a sound basis for other courses in the International Human Resources Management Programme. The course is focused on introducing HR theories and the application of theories and ideas into practice. In this course, students engage in a range of theories taught by lecturers as well as interactive exercises such case studies and evaluation of journal articles, through which they can reflect on and critically evaluate different HR theories. In this way students develop cognitive skills by actively and critically reflecting on practice, and practical transferable skills through assignment and in-class activities and exercises.

This course aims to critically analyse the major organisational and external contexts within which organisations operate across the range of business sectors in which Human Resource professionals work.  Course members will evaluate the impact of the business environment and a range of stakeholders on organisation’s choices and strategies.

Organisational learning is argued to be a critical process affecting the success or otherwise of organisations, for example in achieving competitive advantage. The efficiency and effectiveness of the process influences performance outcomes. Therefore attention needs to be given to examining and improving organisational learning. This is often achieved through mechanisms and techniques associated with knowledge management. Learning and knowledge are intertwined, as the former is a necessary condition for the creation of the latter. There is therefore an established connection between the two concepts. This module will explore that connection to develop a critical understanding of the concepts of knowledge management and of organisational learning and associated theories and the personal and professional skills associated with designing and implementing knowledge management strategies that promote organisational learning. The module explores the implications for professional practice and requires learners to reflect critically on theory and practice from an ethical and professional standpoint and provides opportunities for applied learning and continuous professional development.

This course introduces students to what is involved in undertaking business research in practice. Within lectures, tutorials and workshops students will develop an understanding of: Information retrieval and critical analysis; Philosophical issues in the construction of knowledge; Accessing and gathering quantitative and qualitative data; Data analysis; Student/Supervisor expectations.

Key elements of professional competence are strategic awareness, a business orientation and a concern with adding value through human resource (HR) practice. Qualified professionals should be able to research relevant topics and write reports that can persuade key stakeholders in the organisation to change or adopt a particular policy and practice. This module provides the opportunity for learners to demonstrate the ability to diagnose and investigate a live, complex business issue from an HR perspective, to locate the work within the body of contemporary knowledge, to collect and analyse data, to derive supportable conclusions and to make practical and actionable recommendations for change,
improvement or enhancement of current practice. The applied nature of the report requires a critical evaluative approach, empirical investigation and analysis and a combination of academic research and business report writing skills. It requires reflection on the implications for professional practice from an ethical, professional and continuous professional development standpoint

Business Strategy covers a broad range of topics that come under the general heading of “Business Strategy” / “Strategic Management”. The course introduces participants to concepts, frameworks and models that are useful in providing explanations of how companies operate with respect to goal setting, understanding their competitive landscape, assessing opportunities,  managing own capabilities, coordinating their activities with other companies, and competing to create value for customers. The course is interactive in nature, applying a learning-by-doing method involving students taking on roles as part of a series of simulation exercises. 

Corporate Real Estate (CRE) professionals play a role in the whole life cycle of an organisation's property portfolio with their  responsibilities covering the analysis and strategic planning of property requirements and managing property in a way that ensures it is occupied to its maximum benefit. The course topics include  business alignment  & planning, building pathology, change management & space planning, inspection & measurement, property management, sustainability and  research methodologies & techniques. The RICS recognise The role of Corporate Real Estate within the Profession and there is a dedicated Pathway for graduates seeking to achieve their APC and Membership (MRICS) in this discipline.

This course aims to provide an overview of basic economic models and recent developments regarding the working of real estate markets and urban land markets. The course is intended to enable students

i)  To examine real estate as a set of linked markets, functionally divided between use, investment and development

ii) To understand the dynamics of specific types of real estate markets and appreciate real estate market modelling approaches

iii) To understand the location patterns of land use within urban areas and regional development

iv)  To understand the role that regulations and planning play in real estate markets

The course introduces the mathematics of valuation and investment and considers the principles underlying basic valuation and investment formulae. The distinguishing characteristics of the bond, equity and property market are critiqued. The five property valuation methods are discussed via a series of lectures supplemented by tutorials/workshops in which valuation problem-solving tasks are discussed, with an emphasis on the investment method of valuation. While the focus is on real estate, the course seeks to raise awareness of the range of investment opportunities. The course seeks to develop good numeracy and analytical skills.

This course applies the principles of valuation to more complex real world examples. Topics covered include rent reviews, compulsory purchase, property investment and property development. Students are encouraged to critique traditional approaches to valuation and to consider contemporary alternatives. Numeracy and analytical skills are further developed along with expertise in the use of Excel.  In addition, the course also covers professional surveying practice, including ethics, and stimulates discussion on contemporary issues and debates in the real estate industry.

Business cannot be conducted without some form of communication between the participants involved. This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

The fact that money (and understanding money) really matters in business and all managers need to understand issues like cashflow and profit might depress you, but it is true. Financial viability of customers? Deciding on the likely financial viability of a project? Reporting to shareholders about performance? Does the word “sustainable” appear in a finance dictionary? All questions we will try and address.

This guide is intended to set out the outline of this module as well as the logic and philosophy for delivery. The guide is designed to be used in conjunction with the module’s associated lectures and seminars, as well the online material published on Blackboard and should be used to ensure that you have a clear understanding of how the module will be delivered and administered. You should refer to this handbook for guidance on how to complete the module and for important information on lectures & tutorials, as well as for assessment guidelines and submission dates.

The course provides both a strategic orientation and tactical orientation:

Strategic:

§  How to align digital strategy with a wider business strategy

§  The value that (internal and external) research and analytics can bring to digital marketing decisions

Tactical:

§  Assess the quality of any website based on a range of important measures

§  Benchmark a website’s performance against online competitors

§  Investigate the potential of a business idea for a given market sector

§  Present digital marketing research and advice to a generalist audience

§  Understand the potential commercial value of social media

§  Interpret onsite analytics in support of business objectives

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

This course will help to highlight, in a variety of business and non-business contexts: i) the various real-life ways in which managers’ subtle, highly sophisticated and socially organized communicative actions have a significant impact on the perceptions and performance of the employee groups/teams they supervise and work with; and ii) what communicative methods managers can employ to more effectively relay information to, obtain feedback from, motivate, persuade and, more generally, enhance the performance of their staff teams.

Business Strategy covers a broad range of topics that come under the general heading of “Business Strategy” / “Strategic Management”. The course introduces participants to concepts, frameworks and models that are useful in providing explanations of how companies operate with respect to goal setting, understanding their competitive landscape, assessing opportunities,  managing own capabilities, coordinating their activities with other companies, and competing to create value for customers. The course is interactive in nature, applying a learning-by-doing method involving students taking on roles as part of a series of simulation exercises. 

Business Strategy covers a broad range of topics that come under the general heading of “Business Strategy” / “Strategic Management”. The course introduces participants to concepts, frameworks and models that are useful in providing explanations of how companies operate with respect to goal setting, understanding their competitive landscape, assessing opportunities,  managing own capabilities, coordinating their activities with other companies, and competing to create value for customers. The course is interactive in nature, applying a learning-by-doing method involving students taking on roles as part of a series of simulation exercises. 

The aim of this course is to equip students with an understanding of key aspects of new venture creation, including business planning, pitching new ideas to investors and managing growth. This is a capstone course, by bringing together a range of different concepts.

This course focuses on the economics of business allowing students to understand the economics that underlie a whole host of business issues. The course will cover the functioning of markets, consumer behaviour, pricing, production and costing problems, monopoly and the business implications of inflation, economic growth and economic policy.

This course focuses on the economics of business allowing students to understand the economics that underlie a whole host of business issues. The course will cover the functioning of markets, consumer behaviour, pricing, production and costing problems, monopoly and the business implications of inflation, economic growth and economic policy.

The concepts of change and innovation have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers.  Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation.  These processes interconnect and overlap and often present major challenges to modern organizations.  We address these issues through providing detailed case illustrations ranging from the workplace to the wider business market.  Learning is encouraged through interaction, reading, investigation, video and case analysis, and critical discussion. 

The concepts of change and innovation have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers.  Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation.  These processes interconnect and overlap and often present major challenges to modern organizations.  We address these issues through providing detailed case illustrations ranging from the workplace to the wider business market.  Learning is encouraged through interaction, reading, investigation, video and case analysis, and critical discussion. 

Managing human resources is important for survival and prosperity of organizations and economies, and has implications for individual attitudes and well-being.  Managers are expected to contribute to the delivery of the human resource strategy, supported by expert advice and guidance. This module explores the key concepts underpinning the management of human resources and their practical application in organisations today.  Focus on four important themes:

·        Recruitment and selection

·        Equality and diversity

·        Flexible employment and work-life balance

·        Talent management

You will be encouraged to share your views and experiences through class discussion and debate. 

The course aims to provide students with an understanding of Issues in International Management as viewed from a number of diverse perspectives eg Coaching; Oil & Gas; Entrepreneurship; Technology; Accountancy & Finance.

This course introduces students to what is involved in undertaking business research in practice. Within lectures, tutorials and workshops students will develop an understanding of: Information retrieval and critical analysis; Philosophical issues in the construction of knowledge; Accessing and gathering quantitative and qualitative data; Data analysis; Student/Supervisor expectations.

The course aims to provide participants with a critical understanding of the nature and articulation of the marketing function within modern organisations, and an appreciation of the relative contribution of specific marketing tools to the development of a market orientation.

On completion of the course students will be able to:

1. Critique the key principles and concepts of marketing.

2. Evaluate the role of marketing to modern organisations in private and public sectors.

3. Understand the integration of the marketing function with other organisational functions.

4. Assess the role of identified marketing techniques

The fact that money (and understanding money) really matters in business and all managers need to understand issues like cashflow and profit might depress you, but it is true. Financial viability of customers? Deciding on the likely financial viability of a project? Reporting to shareholders about performance? Does the word “sustainable” appear in a finance dictionary? All questions we will try and address.

The focus of this course is not people but processes, not outside the organisation but within. Operations transform materials, information and customers to create goods and services using staff and facilities. We study process types and focus particularly on projects. We see how capacity and inventory reconcile demand and output and explore location, supply chains, quality, risk and resilience. About 40% of the course is on projects and project-management techniques. Prepare for both critical discussion of theory and application (operationalisation), including calculation.

This course is only for MSc International Business Management (MSc IBM) graduates from the University of Aberdeen. The aim of the Professional Practice Journal (PPJ) is to provide an opportunity for MSc IBM graduates to reflect on the skills, knowledge and understanding obtained in both their MSc IBM courses and their additional MBA courses in light of their own workplace experiences.

Completing the PPJ requires students to consider theories, models and frameworks reflecting on how these apply to workplaces that they have experienced and are experiencing. The process for review requires students to take a particular theory, model or framework and first complete a review of the relevant literature, detailing assumptions, elements and dimensions, and empirical evidence with regard to application etc. The second requirement is to comment on how the selected theory, model or framework is positioned against an alternative (competing) theory, model or framework. This selected literature then sets up the ’lens’ by which the workplace and their experience of it can be analysed by students.

The outcome for each reflection should be a critical appraisal of the applicability of the theory, model or framework and consideration of how this will affect them as either an employee or a manger in an organisation.

The course will apply theoretical and practical content to explore the key concepts of marketing management to provide students with an understanding of planning, coordinating and controlling marketing activities. It aims to take students understanding beyond what has been labelled as a transaction-based approach to a relationship-based approach. As such the aim is to provide students with an understanding of the role of marketing in establishing, developing and maintaining relationships for mutual gain. This will be achieved through a combination of lectures, seminars, simulations and directed private study.

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

The course aims to provide students with an understanding of Issues in International Management as viewed from a number of diverse perspectives eg Coaching; Oil & Gas; Entrepreneurship; Technology; Accountancy & Finance.

International Business is a wide-ranging subject that includes economic, political, cultural and technological facets. The aim of this course is to provide an introduction to the complexities of international business management by examining how the global environment and our understanding of these affect management within an international context.

This course introduces students to what is involved in undertaking business research in practice. Within lectures, tutorials and workshops students will develop an understanding of: Information retrieval and critical analysis; Philosophical issues in the construction of knowledge; Accessing and gathering quantitative and qualitative data; Data analysis; Student/Supervisor expectations.

Business cannot be conducted without some form of communication between the participants involved. This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.

This course aims to allow students to bring together their knowledge, learning and understanding gathered from across the modules studied. Students are required to choose an appropriate topic, and place it in the context of an appropriate body of literature and identify key concepts, ideas and definitions pertaining to the topic and its development. Students will select appropriate methodology to support the paper and organize empirical and theoretical material observing relevant academic conventions. The work will present a logical and cogent argument in support of conclusions drawn from material consulted.

Human Resource (HR) Essentials course serves as the first course in the program to provide students foundational understanding and knowledge of HR, and functions as a sound basis for other courses in the International Human Resources Management Programme. The course is focused on introducing HR theories and the application of theories and ideas into practice. In this course, students engage in a range of theories taught by lecturers as well as interactive exercises such case studies and evaluation of journal articles, through which they can reflect on and critically evaluate different HR theories. In this way students develop cognitive skills by actively and critically reflecting on practice, and practical transferable skills through assignment and in-class activities and exercises.

This course aims to critically analyse the major organisational and external contexts within which organisations operate across the range of business sectors in which Human Resource professionals work.  Course members will evaluate the impact of the business environment and a range of stakeholders on organisation’s choices and strategies.

Organisational learning is argued to be a critical process affecting the success or otherwise of organisations, for example in achieving competitive advantage. The efficiency and effectiveness of the process influences performance outcomes. Therefore attention needs to be given to examining and improving organisational learning. This is often achieved through mechanisms and techniques associated with knowledge management. Learning and knowledge are intertwined, as the former is a necessary condition for the creation of the latter. There is therefore an established connection between the two concepts. This module will explore that connection to develop a critical understanding of the concepts of knowledge management and of organisational learning and associated theories and the personal and professional skills associated with designing and implementing knowledge management strategies that promote organisational learning. The module explores the implications for professional practice and requires learners to reflect critically on theory and practice from an ethical and professional standpoint and provides opportunities for applied learning and continuous professional development.

This course serves as an introduction to the employment relationship.  Students will learn the history of the field and how different employment relationships are established in different institutional, legal and national contexts.  The focus will be on the interactions of workers and employers and the factors that shape that relationship. 

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

The concepts of change and innovation have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers.  Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation; These processes interconnect and overlap and often present major challenges to modern organizations; We address these issues through providing detailed case illustrations ranging from the workplace to the wider business market. Learning is encouraged through interaction, reading, investigation, video and case analysis, and critical discussion.

This course introduces the student to key aspects in labour and personnel economics and how these are related to human resource practices.  It focuses on how firms seek to incentivise workers to yield efficient outcomes in the labour market.

The concepts of change and innovation have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers.  Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation; These processes interconnect and overlap and often present major challenges to modern organizations; We address these issues through providing detailed case illustrations ranging from the workplace to the wider business market. Learning is encouraged through interaction, reading, investigation, video and case analysis, and critical discussion.

Corporate Real Estate (CRE) professionals play a role in the whole life cycle of an organisation's property portfolio with their  responsibilities covering the analysis and strategic planning of property requirements and managing property in a way that ensures it is occupied to its maximum benefit. The course topics include  business alignment  & planning, building pathology, change management & space planning, inspection & measurement, property management, sustainability and  research methodologies & techniques. The RICS recognise The role of Corporate Real Estate within the Profession and there is a dedicated Pathway for graduates seeking to achieve their APC and Membership (MRICS) in this discipline.

This course aims to provide an overview of basic economic models and recent developments regarding the working of real estate markets and urban land markets. The course is intended to enable students

i)  To examine real estate as a set of linked markets, functionally divided between use, investment and development

ii) To understand the dynamics of specific types of real estate markets and appreciate real estate market modelling approaches

iii) To understand the location patterns of land use within urban areas and regional development

iv)  To understand the role that regulations and planning play in real estate markets

This course applies the principles of valuation to more complex real world examples. Topics covered include rent reviews, compulsory purchase, property investment and property development. Students are encouraged to critique traditional approaches to valuation and to consider contemporary alternatives. Numeracy and analytical skills are further developed along with expertise in the use of Excel.  In addition, the course also covers professional surveying practice, including ethics, and stimulates discussion on contemporary issues and debates in the real estate industry.

The course covers two key aspects of real estate, namely development and international investment. While development is an intrinsically local activity, the drivers of demand to occupy and invest in real estate are increasingly global. Thus, the course first deals with the process of development and then provides the context of globalisation of economies and real estate markets, which underlies the demand for real estate occupation and investment.

The course introduces students to concepts of portfolio management and recent developments regarding real estate investment vehicles. The course takes a financial economics viewpoint and places real estate investments within this context. The course covers such important aspects as securitization of initially illiquid real estate assets, the management of building portfolios and the use of index swap contracts for risk management purposes. The course discusses also real option theory and applies it to land development and the pricing of lease contracts.

The course aims to provide participants with a critical understanding of the nature and articulation of the marketing function within modern organisations, and an appreciation of the relative contribution of specific marketing tools to the development of a market orientation.

On completion of the course students will be able to:

1. Critique the key principles and concepts of marketing.

2. Evaluate the role of marketing to modern organisations in private and public sectors.

3. Understand the integration of the marketing function with other organisational functions.

4. Assess the role of identified marketing techniques

This course is designed to provide students with a capstone opportunity to apply theories, concepts and reflective, practice-based learning to a training and consultancy project. Underpinned by reference to established research methods and set within an action research frame, students are supervised through the process to produce an impactful project aimed at analyzing a problem and making recommendations for improving performance

This course will cover the main issues in project management: scope, quality, risk, time and cost. You will learn about project management methodologies and how to use standard project management techniques such as PERT/CPM and Gantt charts. You will learn how to schedule, manage and allocate resources and activities with the help of project-management software. You will also learn how to  manage risk, how to recover from project failure and how to manage time, quality and cost and appreciate the tradeoffs among them.

The course provides both a strategic orientation and tactical orientation:

Strategic:

§  How to align digital strategy with a wider business strategy

§  The value that (internal and external) research and analytics can bring to digital marketing decisions

Tactical:

§  Assess the quality of any website based on a range of important measures

§  Benchmark a website’s performance against online competitors

§  Investigate the potential of a business idea for a given market sector

§  Present digital marketing research and advice to a generalist audience

§  Understand the potential commercial value of social media

§  Interpret onsite analytics in support of business objectives

The course provides both a strategic orientation and tactical orientation:

Strategic:

§  How to align digital strategy with a wider business strategy

§  The value that (internal and external) research and analytics can bring to digital marketing decisions

Tactical:

§  Assess the quality of any website based on a range of important measures

§  Benchmark a website’s performance against online competitors

§  Investigate the potential of a business idea for a given market sector

§  Present digital marketing research and advice to a generalist audience

§  Understand the potential commercial value of social media

§  Interpret onsite analytics in support of business objectives

The concepts of change and innovation have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers.  Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation.  These processes interconnect and overlap and often present major challenges to modern organizations.  We address these issues through providing detailed case illustrations ranging from the workplace to the wider business market.  Learning is encouraged through interaction, reading, investigation, video and case analysis, and critical discussion. 

The course aims to provide participants with a critical understanding of the nature and articulation of the marketing function within modern organisations, and an appreciation of the relative contribution of specific marketing tools to the development of a market orientation.

On completion of the course students will be able to:

1. Critique the key principles and concepts of marketing.

2. Evaluate the role of marketing to modern organisations in private and public sectors.

3. Understand the integration of the marketing function with other organisational functions.

4. Assess the role of identified marketing techniques

The course aims to provide participants with a critical understanding of the nature and articulation of the marketing function within modern organisations, and an appreciation of the relative contribution of specific marketing tools to the development of a market orientation.

On completion of the course students will be able to:

1. Critique the key principles and concepts of marketing.

2. Evaluate the role of marketing to modern organisations in private and public sectors.

3. Understand the integration of the marketing function with other organisational functions.

4. Assess the role of identified marketing techniques

Business Strategy covers a broad range of topics that come under the general heading of “Business Strategy” / “Strategic Management”. The course introduces participants to concepts, frameworks and models that are useful in providing explanations of how companies operate with respect to goal setting, understanding their competitive landscape, assessing opportunities,  managing own capabilities, coordinating their activities with other companies, and competing to create value for customers. The course is interactive in nature, applying a learning-by-doing method involving students taking on roles as part of a series of simulation exercises. 

The fact that money (and understanding money) really matters in business and all managers need to understand issues like cashflow and profit might depress you, but it is true. Financial viability of customers? Deciding on the likely financial viability of a project? Reporting to shareholders about performance? Does the word “sustainable” appear in a finance dictionary? All questions we will try and address.

The fact that money (and understanding money) really matters in business and all managers need to understand issues like cashflow and profit might depress you, but it is true. Financial viability of customers? Deciding on the likely financial viability of a project? Reporting to shareholders about performance? Does the word “sustainable” appear in a finance dictionary? All questions we will try and address.

This course focuses on the economics of business allowing students to understand the economics that underlie a whole host of business issues. The course will cover the functioning of markets, consumer behaviour, pricing, production and costing problems, monopoly and the business implications of inflation, economic growth and economic policy.

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

The focus of this course is not people but processes, not outside the organisation but within. Operations transform materials, information and customers to create goods and services using staff and facilities. We study process types and focus particularly on projects. We see how capacity and inventory reconcile demand and output and explore location, supply chains, quality, risk and resilience. About 40% of the course is on projects and project-management techniques. Prepare for both critical discussion of theory and application (operationalisation), including calculation.

This course introduces students to what is involved in undertaking business research in practice. Within lectures, tutorials and workshops students will develop an understanding of: Information retrieval and critical analysis; Philosophical issues in the construction of knowledge; Accessing and gathering quantitative and qualitative data; Data analysis; Student/Supervisor expectations.

This guide is intended to set out the outline of this module as well as the logic and philosophy for delivery. The guide is designed to be used in conjunction with the module’s associated lectures and seminars, as well the online material published on Blackboard and should be used to ensure that you have a clear understanding of how the module will be delivered and administered. You should refer to this handbook for guidance on how to complete the module and for important information on lectures & tutorials, as well as for assessment guidelines and submission dates.

The course aims to provide participants with a critical understanding of the nature and articulation of the marketing function within modern organisations, and an appreciation of the relative contribution of specific marketing tools to the development of a market orientation.

On completion of the course students will be able to:

1. Critique the key principles and concepts of marketing.

2. Evaluate the role of marketing to modern organisations in private and public sectors.

3. Understand the integration of the marketing function with other organisational functions.

4. Assess the role of identified marketing techniques

Whether you are intending to manage other people or be responsible for HR functions in a company, this course is intended for you.

You will learn the theories that are the basis for good practice, the skills that are required to put them across and the employment law which governs what we are expected to achieve with our people

This course is run by tutors who have been experienced managers themselves and it will prepare you to pursue a career in management confident and competent to carry out what is expected of you

Whether you are intending to manage other people or be responsible for HR functions in a company, this course is intended for you.

You will learn the theories that are the basis for good practice, the skills that are required to put them across and the employment law which governs what we are expected to achieve with our people

This course is run by tutors who have been experienced managers themselves and it will prepare you to pursue a career in management confident and competent to carry out what is expected of you

The aim of this course is to equip students with an understanding of key aspects of new venture creation, including business planning, pitching new ideas to investors and managing growth. This is a capstone course, by bringing together a range of different concepts.

The course provides both a strategic orientation and tactical orientation:

Strategic:

§  How to align digital strategy with a wider business strategy

§  The value that (internal and external) research and analytics can bring to digital marketing decisions

Tactical:

§  Assess the quality of any website based on a range of important measures

§  Benchmark a website’s performance against online competitors

§  Investigate the potential of a business idea for a given market sector

§  Present digital marketing research and advice to a generalist audience

§  Understand the potential commercial value of social media

§  Interpret onsite analytics in support of business objectives

This course aims to allow students to bring together their knowledge, learning and understanding gathered from across the modules studied. Students are required to choose an appropriate topic, and place it in the context of an appropriate body of literature and identify key concepts, ideas and definitions pertaining to the topic and its development. Students will select appropriate methodology to support the paper and organize empirical and theoretical material observing relevant academic conventions. The work will present a logical and cogent argument in support of conclusions drawn from material consulted.

This guide is intended to set out the outline of this module as well as the logic and philosophy for delivery. The guide is designed to be used in conjunction with the module’s associated lectures and seminars, as well the online material published on Blackboard and should be used to ensure that you have a clear understanding of how the module will be delivered and administered. You should refer to this handbook for guidance on how to complete the module and for important information on lectures & tutorials, as well as for assessment guidelines and submission dates.

The focus of this course is not people but processes, not outside the organisation but within. Operations transform materials, information and customers to create goods and services using staff and facilities. We study process types and focus particularly on projects. We see how capacity and inventory reconcile demand and output and explore location, supply chains, quality, risk and resilience. About 40% of the course is on projects and project-management techniques. Prepare for both critical discussion of theory and application (operationalisation), including calculation.

This course is only for MSc International Business Management (MSc IBM) graduates from the University of Aberdeen. The aim of the Professional Practice Journal (PPJ) is to provide an opportunity for MSc IBM graduates to reflect on the skills, knowledge and understanding obtained in both their MSc IBM courses and their additional MBA courses in light of their own workplace experiences.

Completing the PPJ requires students to consider theories, models and frameworks reflecting on how these apply to workplaces that they have experienced and are experiencing. The process for review requires students to take a particular theory, model or framework and first complete a review of the relevant literature, detailing assumptions, elements and dimensions, and empirical evidence with regard to application etc. The second requirement is to comment on how the selected theory, model or framework is positioned against an alternative (competing) theory, model or framework. This selected literature then sets up the ’lens’ by which the workplace and their experience of it can be analysed by students.

The outcome for each reflection should be a critical appraisal of the applicability of the theory, model or framework and consideration of how this will affect them as either an employee or a manger in an organisation.

The fact that money (and understanding money) really matters in business and all managers need to understand issues like cashflow and profit might depress you, but it is true. Financial viability of customers? Deciding on the likely financial viability of a project? Reporting to shareholders about performance? Does the word “sustainable” appear in a finance dictionary? All questions we will try and address.

This course serves as an introduction to the employment relationship.  Students will learn the history of the field and how different employment relationships are established in different institutional, legal and national contexts.  The focus will be on the interactions of workers and employers and the factors that shape that relationship. 

This course provides an opportunity to explore and develop an understanding of your own leadership behaviour. Through seminars, group activities and discussions we investigate how personality, past experience, current situations and culture shape the way each of us behave in a leadership role. Using this information as a starting point we then explore how different leadership theories and approaches can be used as a frameworks for developing a deeper understanding of leadership behaviour. You will also have an opportunity to assist you in the development of your own approach to leadership.

The concepts of change and innovation have never been more topical, especially given the commercial context of fierce business competition, shorter product life cycles and more demanding customers.  Increasingly, long-term commercial success is based on an ability to manage change, to act creatively and to promote innovation; These processes interconnect and overlap and often present major challenges to modern organizations; We address these issues through providing detailed case illustrations ranging from the workplace to the wider business market. Learning is encouraged through interaction, reading, investigation, video and case analysis, and critical discussion.

This course introduces the student to key aspects in labour and personnel economics and how these are related to human resource practices.  It focuses on how firms seek to incentivise workers to yield efficient outcomes in the labour market.

Key elements of professional competence are strategic awareness, a business orientation and a concern with adding value through human resource (HR) practice. Qualified professionals should be able to research relevant topics and write reports that can persuade key stakeholders in the organisation to change or adopt a particular policy and practice. This module provides the opportunity for learners to demonstrate the ability to diagnose and investigate a live, complex business issue from an HR perspective, to locate the work within the body of contemporary knowledge, to collect and analyse data, to derive supportable conclusions and to make practical and actionable recommendations for change,
improvement or enhancement of current practice. The applied nature of the report requires a critical evaluative approach, empirical investigation and analysis and a combination of academic research and business report writing skills. It requires reflection on the implications for professional practice from an ethical, professional and continuous professional development standpoint

This course is designed to provide students with a capstone opportunity to apply theories, concepts and reflective, practice-based learning to a training and consultancy project. Underpinned by reference to established research methods and set within an action research frame, students are supervised through the process to produce an impactful project aimed at analyzing a problem and making recommendations for improving performance

This course will cover the main issues in project management: scope, quality, risk, time and cost. You will learn about project management methodologies and how to use standard project management techniques such as PERT/CPM and Gantt charts. You will learn how to schedule, manage and allocate resources and activities with the help of project-management software. You will also learn how to  manage risk, how to recover from project failure and how to manage time, quality and cost and appreciate the tradeoffs among them.

This guide is intended to set out the outline of this module as well as the logic and philosophy for delivery. The guide is designed to be used in conjunction with the module’s associated lectures and seminars, as well the online material published on Blackboard and should be used to ensure that you have a clear understanding of how the module will be delivered and administered. You should refer to this handbook for guidance on how to complete the module and for important information on lectures & tutorials, as well as for assessment guidelines and submission dates.

This is one of four courses that comprise the Asian Cities module.  Students travel to six Asian cities (Hong Kong, Singapore, Shanghai, Beijing, Seoul and Tokyo) over approximately thirty days in July. This intense program involves daily meetings and seminars with key real estate investment and development professionals. Participants will complete four case studies based on current development projects and investment scenarios in four of six cities visited. This program follows a rigorous schedule with students engaged in site visits, lectures, discussions and seminars for upwards of 8 hours a day, 5 days a week over the month long course.

This course will help to highlight, in a variety of business and non-business contexts: i) the various real-life ways in which managers’ subtle, highly sophisticated and socially organized communicative actions have a significant impact on the perceptions and performance of the employee groups/teams they supervise and work with; and ii) what communicative methods managers can employ to more effectively relay information to, obtain feedback from, motivate, persuade and, more generally, enhance the performance of their staff teams.

This course will help to highlight, in a variety of business and non-business contexts: i) the various real-life ways in which managers’ subtle, highly sophisticated and socially organized communicative actions have a significant impact on the perceptions and performance of the employee groups/teams they supervise and work with; and ii) what communicative methods managers can employ to more effectively relay information to, obtain feedback from, motivate, persuade and, more generally, enhance the performance of their staff teams.

The focus of this course is not people but processes, not outside the organisation but within. Operations transform materials, information and customers to create goods and services using staff and facilities. We study process types and focus particularly on projects. We see how capacity and inventory reconcile demand and output and explore location, supply chains, quality, risk and resilience. About 40% of the course is on projects and project-management techniques. Prepare for both critical discussion of theory and application (operationalisation), including calculation.

Whether you are intending to manage other people or be responsible for HR functions in a company, this course is intended for you.

You will learn the theories that are the basis for good practice, the skills that are required to put them across and the employment law which governs what we are expected to achieve with our people

This course is run by tutors who have been experienced managers themselves and it will prepare you to pursue a career in management confident and competent to carry out what is expected of you

The dissertation is an independent piece of work.  The choice of topic is largely your own but approval must be obtained from the course coordinator and your dissertation supervisor. The dissertation should contain a large degree of original work and allow you to demonstrate in depth the skills and knowledge you have acquired on the MSc. The dissertation should be around 15,000 words in length. You will be expected to show competence for independent work and to demonstrate a clear definition of the problem or subject area to be studied and the formulation and expression of a logical, workable solution.  

The student will be required to successfully secure an internship in a real estate organisation based in Qatar. The student will be required to complete a period of real estate relevant work experience (minimum 150 hours) plus complete an associated research-based research report examining connections between theories, principles and professional practice in real estate. The internship may be paid or unpaid. It will be the student’s responsibility to check whether they are eligible to work in Qatar, given any visa regulations.

This is one of four courses that comprise the Asian Cities module.  Students travel to six Asian cities (Hong Kong, Singapore, Shanghai, Beijing, Seoul and Tokyo) over approximately thirty days in July. This intense program involves daily meetings and seminars with key real estate investment and development professionals. Participants will complete four case studies based on current development projects and investment scenarios in four of six cities visited. This program follows a rigorous schedule with students engaged in site visits, lectures, discussions and seminars for upwards of 8 hours a day, 5 days a week over the month long course.

This is one of four courses that comprise the Asian Cities module.  Students travel to six Asian cities (Hong Kong, Singapore, Shanghai, Beijing, Seoul and Tokyo) over approximately thirty days in July. This intense program involves daily meetings and seminars with key real estate investment and development professionals. Participants will complete four case studies based on current development projects and investment scenarios in four of six cities visited. This program follows a rigorous schedule with students engaged in site visits, lectures, discussions and seminars for upwards of 8 hours a day, 5 days a week over the month long course.

This is one of four courses that comprise the Asian Cities module.  Students travel to six Asian cities (Hong Kong, Singapore, Shanghai, Beijing, Seoul and Tokyo) over approximately thirty days in July. This intense program involves daily meetings and seminars with key real estate investment and development professionals. Participants will complete four case studies based on current development projects and investment scenarios in four of six cities visited. This program follows a rigorous schedule with students engaged in site visits, lectures, discussions and seminars for upwards of 8 hours a day, 5 days a week over the month long course.

The aim of this course is to equip students with an understanding of key aspects of new venture creation, including business planning, pitching new ideas to investors and managing growth. This is a capstone course, by bringing together a range of different concepts.

The aim of this course is to equip students with an understanding of key aspects of new venture creation, including business planning, pitching new ideas to investors and managing growth. This is a capstone course, by bringing together a range of different concepts.

The aim of this course is to equip students with an understanding of key aspects of new venture creation, including business planning, pitching new ideas to investors and managing growth. This is a capstone course, by bringing together a range of different concepts.