production
Skip to Content

BU501Z: SOCIAL AND SUSTAINABLE MARKETING (2022-2023)

Last modified: 31 Jul 2023 11:19


Course Overview

The proposed course is based around the "3 pillars of sustainability", stakeholder engagements, ethics and includes social marketing Communications. The course would mainly cover the aspects of Societal Marketing, Collaborative Consumption and Circularity.

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Mr Marcus Thompson

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

The course requires students to link strategy, marketing to create actionable social and environmental programmes.  Critically assess the role of core marketing societal theories models and concepts in Sustainability. Being aware of the challenges of adopting an emergent strategic framework. Furthermore, students will be required to explore the emerging links between Social and Sustainability, understand why Societal and Sustainable Marketing is not the preserve of the third sector, and recognise the role of Social and Ethical Marketing as distinct from “normal” shareholder marketing.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 31 August 2023 for 1st half-session courses and 22 December 2023 for 2nd half-session courses.

Summative Assessments

Oral Presentation: Group

Assessment Type Summative Weighting 30
Assessment Weeks 13 Feedback Weeks 16

Look up Week Numbers

Feedback

The group assessment is a 10 minute AV presentation with support material of no more than 400 words.

Written feedback will be provided within three weeks from the due date.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualAnalyseBeing aware of the challenges of adopting an emergent strategic framework.
ConceptualAnalyseBe able to link strategy, marketing to create actionable social and environmental programmes.
ConceptualAnalyseCritically assess the role of core marketing societal theories models and concepts in Sustainability.

Reflective Report

Assessment Type Summative Weighting 70
Assessment Weeks 14 Feedback Weeks 17

Look up Week Numbers

Feedback

Word count excluding diagrams, images, visualistion and inforgraphics.

Feedback provided within three weeks from the due date.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualEvaluateMapping Circularity and its links with Social Innovation.
ConceptualEvaluateApproaches to leveraging and Engaging Stakeholders.
ConceptualEvaluateExploring Role of Social Market Communications in Changing Behaviours.
ConceptualUnderstandUnderstanding why Societal and Sustainable Marketing is not the preserve of the third sector.
ConceptualUnderstandExploring the emerging links between Social and Sustainability.
ConceptualUnderstandRecognising the role of Social and Ethical Marketing as distinct from “normal” shareholder marketing.

Formative Assessment

There are no assessments for this course.

Resit Assessments

Reflective Report

Assessment Type Summative Weighting 100
Assessment Weeks 20 Feedback Weeks 23

Look up Week Numbers

Feedback

The written feedback will be provided in line with the course policy.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ConceptualAnalyseBe able to link strategy, marketing to create actionable social and environmental programmes.
ConceptualAnalyseCritically assess the role of core marketing societal theories models and concepts in Sustainability.
ConceptualAnalyseBeing aware of the challenges of adopting an emergent strategic framework.
ConceptualUnderstandExploring the emerging links between Social and Sustainability.
ConceptualUnderstandUnderstanding why Societal and Sustainable Marketing is not the preserve of the third sector.
ConceptualUnderstandRecognising the role of Social and Ethical Marketing as distinct from “normal” shareholder marketing.
ConceptualEvaluateApproaches to leveraging and Engaging Stakeholders.
ConceptualEvaluateMapping Circularity and its links with Social Innovation.
ConceptualEvaluateExploring Role of Social Market Communications in Changing Behaviours.

Compatibility Mode

We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to switch off compatibility mode for this site or upgrade your browser.