Last modified: 31 Jul 2023 11:19
This theoretically informed and practical course aims to explore the key concepts and theories of consumer behaviour. At the end of the course students will have an understanding of:
- The activities individuals undertake when obtaining, consuming and disposing of products and services
- The consumer as an individual: Understanding motivations, psychographics, demographics and cognitive processes.
- Social and group aspects of consumer behaviour: The role of friends, family and reference groups.
- This will be achieved through a combination of lectures, seminars and directed private study.
Study Type | Postgraduate | Level | 5 |
---|---|---|---|
Term | First Term | Credit Points | 15 credits (7.5 ECTS credits) |
Campus | Aberdeen | Sustained Study | No |
Co-ordinators |
Sorry, we don't have a record of any course coordinators. |
Information on contact teaching time is available from the course guide.
There are no assessments for this course.
There are no assessments for this course.
Knowledge Level | Thinking Skill | Outcome |
---|---|---|
|
We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to switch off compatibility mode for this site or upgrade your browser.