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BU501K: CONSUMER BEHAVIOUR (2020-2021)

Last modified: 24 Jun 2020 14:31


Course Overview

This theoretically informed and practical course aims to explore the key concepts and theories of consumer behaviour. At the end of the course students will have an understanding of:    

- The activities individuals undertake when obtaining, consuming and disposing of products and services

- The consumer as an individual: Understanding motivations, psychographics, demographics and cognitive processes.

- Social and group aspects of consumer behaviour: The role of friends, family and reference groups.

- This will be achieved through a combination of lectures, seminars and directed private study.

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Timothy T Stone

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

The course will combine theory with practical examples in order to explore the key concepts of consumer behaviour. This will be achieved through a combination of lectures, seminars and directed private study.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 2 Seminars during University week15

More Information about Week Numbers


In light of Covid-19 and the move to blended learning delivery the assessment information advertised for courses may be subject to change. All updates for first-half session courses will be actioned no later than 1700 (GMT) on 18 September 2020. All updates for second half-session courses will be actioned in advance of second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

Essay

Assessment Type Summative Weighting 30
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

Students who score below D3 will be required to submit the respective elements within 6 weeks of the  mark and feedback being returned.

Word Count 1600
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Essay

Assessment Type Summative Weighting 40
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

For individual elements students who score below D3 will be required to submit the respective elements within 6 weeks of the mark and feedback being returned.

Word Count 2000
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Group Presentation

Assessment Type Summative Weighting 10
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Group Essay

Assessment Type Summative Weighting 20
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome

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