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PI5533: COMMUNICATION TECHNOLOGIES AND CAMPAIGNING (2021-2022)

Last modified: 31 May 2022 13:05


Course Overview

This course is about activism as communication. It studies how activists pursue their causes by persuading publics of their ideas. It studies how they bring these ideas and causes into being. In particular this course is about contemporary activism, which means activism in the digital age(s). It puts technologies of communication at the centre. It focuses on how media enable activisms to campaign in different ways. It studies these issues around the globe.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 30 credits (15 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Daniel Paget

What courses & programmes must have been taken before this course?

  • Master Of Science In Political Activism And Campaigning

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

  • PI5033 Communication Technologies and Campaigning (Passed)

Are there a limited number of places available?

No

Course Description

In this course, students consider how activists campaign by communicating. This involves exploring two sets of ideas which run through the course. The first is that activism is communicative. It involves meaning-making, dissent and persuasion.  The second is about the affordances and use of media. Media enable activists to campaign in different ways, and these ways are in turn shaped by the communication ecology of which they are a part. This course takes an expansive view of media and considers the affordances of new (digital) media and old media like protests alike.

This course explores these ideas by examining in detail the different ways that activists use different media to:

  1. Make meanings, collectivities and movements.
  2. Contest and advocate ideas.
  3. Gain attention and shape content in communication ecologies.

Details for second half-session courses, including assessments, may be subject to change until 23 December 2022.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 1 Seminar during University weeks 25 - 35, 39

More Information about Week Numbers


Details for second half-session courses, including assessments, may be subject to change until 23 December 2022.

Summative Assessments

Essay

Assessment Type Summative Weighting 40
Assessment Weeks 35 Feedback Weeks 38

Look up Week Numbers

Feedback

Short paragraph of written feedback.

Word Count 2800
Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualAnalyseDeconstruct and find coherence in (analyse) the different strategies of activism as communication.
ConceptualEvaluateEvaluate how activists can best take advantage of the affordances of media.

Reflective Report

Assessment Type Summative Weighting 30
Assessment Weeks 29 Feedback Weeks 32

Look up Week Numbers

Feedback

Short paragraph of written feedback.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualAnalyseAnalyse the affordances that different media offer to activists and how activists used these media to develop ideas, imagine collectives and mobilise.
ReflectionEvaluateReflect (evaluate) on how they and others have come to imagine themselves as part of collectivities and contributors to causes as potential or actual activists.

Report: Individual

Assessment Type Summative Weighting 30
Assessment Weeks 32 Feedback Weeks 35

Look up Week Numbers

Feedback

Short paragraph of written feedback.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualAnalyseAnalyse the affordances that different media offer to activists and how activists used these media to contest ideas.

Formative Assessment

There are no assessments for this course.

Resit Assessments

Resubmission of failed element(s)

Assessment Type Summative Weighting
Assessment Weeks Feedback Weeks

Look up Week Numbers

Feedback

Deadline for resubmission would be on a case by case basis. Short paragraph of written feedback will be offered.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ConceptualAnalyseAnalyse the affordances that different media offer to activists and how activists used these media to develop ideas, imagine collectives and mobilise.
ReflectionEvaluateReflect (evaluate) on how they and others have come to imagine themselves as part of collectivities and contributors to causes as potential or actual activists.
ConceptualAnalyseAnalyse the affordances that different media offer to activists and how activists used these media to contest ideas.
ConceptualAnalyseDeconstruct and find coherence in (analyse) the different strategies of activism as communication.
ConceptualEvaluateEvaluate how activists can best take advantage of the affordances of media.

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