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BU5996: MARKETING PROJECT (2020-2021)

Last modified: 28 Jul 2020 10:10


Course Overview

This practice-based ‘consultancy project’ module is available to students on a competitive basis during the final stages of the MSc Marketing Management. The project will be based on a specific company marketing issue. Students will be required to produce two written submissions:  

·        A report for their client addressing an agreed project brief. This may include elements of both primary and secondary data analysis.  

·        A critical review of academic literature on an agreed topic related to their industry project.

 Students will be assigned an academic supervisor in addition to a contact within their project company.

Course Details

Study Type Postgraduate Level 5
Session Third Sub Session Credit Points 45 credits (22.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Elizabeth Thomson

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Students will receive briefing sessions providing:

  1. Insight into managing project-based work and managing client relations
  2. The client brief.
  3. Insight into techniques, frameworks and literature relevant to undertaking the client brief

Students will then work independently on first planning and then producing their client report. Importantly, they will have to present a progress summary to their supervisor (acting as project sponsor) at three milestone dates, one in each of the months of June, July and August. These progress summaries will form a part of the overall assessment in the form of project control marks. Students will present a summary of their findings in one of the last two weeks of August, before submitting their final report in the first week of September.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


In light of Covid-19 and the move to blended learning delivery the assessment information advertised for courses may be subject to change. All updates for first-half session courses will be actioned no later than 1700 (GMT) on 18 September 2020. All updates for second half-session courses will be actioned in advance of second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

Oral Presentation: Individual

Assessment Type Summative Weighting 15
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Project Report/Dissertation

Assessment Type Summative Weighting 70
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

3x 1,000 word Project Milesone Report

Assessment Type Summative Weighting 15
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome

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