Last modified: 27 Jul 2020 17:05
Innovation is at the forefront of much of the current economic and political debate to improve the competitiveness of economies and firms. This course will focus on the role of new product development in enabling firms to generate competitive advantage, and the types of problems faced by firms in their innovation management. In particular this course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and introduces sets of product development methods that can be put into immediate practice on development projects.
|Session||Second Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
Information on contact teaching time is available from the course guide.
Group assessment 30%
2000 word individual report 70%
Resit: resubmission of failed elements
There are no assessments for this course.
|Knowledge Level||Thinking Skill||Outcome|