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BU50EQ: STRATEGY (2020-2021)

Last modified: 06 Oct 2020 16:20


Course Overview

This course critically considers the processes and outcomes of business and corporate strategy formulation and implementation. This includes the centrally important techniques and processes of developing vision, futures and strategy; making strategic choices; analysing the competitive and contextual environment; implementing strategy; business planning/business case development. The course is applied to all industrial, public and third sector settings.

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Ian Robson

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Organisations increasingly adopt the conceptual frameworks and models of strategy and strategic management to help them understand the context of their business, envision potential future states and to allocate and re-allocate resources in relation to developing strategic goals. The models and techniques involved are adapting and emerging as new pressures, technologies and opportunities develop. Senior managers require the knowledge and expertise to implement these models in a carefully judged and balanced way. This allows sharp perspectives and sustainable options to be identified, explored and tested prior to adoption and implementation. Aspects of organizational context such as leadership, followership and change are explicitly folded in to this important managerial area of work.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


In light of Covid-19 and the move to blended learning delivery the assessment information advertised for courses may be subject to change. All updates for first-half session courses will be actioned no later than 1700 (GMT) on 18 September 2020. All updates for second half-session courses will be actioned in advance of second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

Essay

Assessment Type Summative Weighting 70
Assessment Weeks Feedback Weeks

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Feedback Word Count 2500
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Reflective Report

Assessment Type Summative Weighting 30
Assessment Weeks Feedback Weeks

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Feedback
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ReflectionAnalyseHave an advanced understanding of many of the routinely-encountered difficulties in strategy implementation and have methods at hand to address those difficulties.
ConceptualEvaluateHave a critical appreciation of the main strengths and weaknesses of various strategic actions .

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