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BU5048: BUSINESS STRATEGY (2020-2021)

Last modified: 05 Aug 2021 13:04

Course Overview

Business Strategy covers a broad range of topics that come under the general heading of “Business Strategy” / “Strategic Management”. The course introduces participants to concepts, frameworks and models that are useful in providing explanations of how companies operate with respect to goal setting, understanding their competitive landscape, assessing opportunities,  managing own capabilities, coordinating their activities with other companies, and competing to create value for customers. The course is interactive in nature, applying a learning-by-doing method involving students taking on roles as part of a series of simulation exercises. 

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
  • Professor Juan Ignacio Canales Manns

What courses & programmes must have been taken before this course?

  • One of MRes Business Research (Studied) or Master Of Science In International Relations And Management (Studied) or MSc Strategic Studies and Management (Studied) or Master of Business Administration (P/T) (Studied) or Master of Business Administration (Studied) or Master of Business Administration (Human Resource Man't) (Studied) or Master of Business Administration in Energy Management (Studied) or Master of Business Administration in Finance (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

The Business Strategy and Organisation course will apply theories, concepts and techniques of analysis, developed mainly in economics, but also in organisation theory and in economic sociology to realistic business situations. The strategy aspect recognises that most decisions are significant, irreversible and made in situations of uncertainty. The organisation aspect recognises that decisions are made in strictures and institutional settings, such as business organisations, product markets, finance markets and in business-to-business and business-to-consumer relationships. The course will be appropriate to (pg) level five teaching because it will present students with different theoretical and conceptual approaches, which draw on different assumptions about human agency and institutional and structural durability. Hence, students will receive an introduction to game theory, with its concepts of stable equilibrium, and also to behavioural theories of strategy, which are procedural and based on agents' routines, standard operating procedures and durable capabilities. Lectures will introduce theories, concepts and techniques of analysis. Seminars will be of equal significance and will focus on applications, mainly through case studies. Students will also learn case studies as an approach to pedagogy. Coursework will involve students undertaking their own independent case study analyses.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers

Details, including assessments, may be subject to change until 30 August 2024 for 1st half-session courses and 20 December 2024 for 2nd half-session courses.

Summative Assessments

Group presentation (30%)

MCQ Test (30%)

Individual briefing note (40%)

Alternative Resit Arrangements for students taking course in Academic Year 2020/21

Resit: Resubmit failed element. If groupwork failed there will be an alternative individual assignment that is commensurate with the groupwork.

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
FactualRememberILO’s for this course are available in the course guide.

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