Last modified: 25 Sep 2019 09:58
This course tracks the ongoing interactions between trade mark and related laws on the one hand and the social and commercial practices of branding on the other. Through the use of cases and contemporary examples throughout, the course views trade mark and related laws within their historical, current, and developing social and commercial contexts. It offers a critical view of certain developments in the laws, their roles in and responses to the evolving practices of branding. It provides students with both an analytical and a practical view on the protection of trade mark and related rights.
| Study Type | Postgraduate | Level | 5 |
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| Term | Second Term | Credit Points | 30 credits (15 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
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This course takes a critical view of the developments, within their commercial and social contexts, of trade mark laws, both statutory and common law. Among the issues addressed are how these developments in the laws have been influenced by commercial concerns, and how these developments have been influential to brand development within the commercial sector and public discourse. The course will also attempt to trace the trajectory of future developments in the laws and considers the boundaries which should and which currently do define these laws.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 50 | |
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| Assessment Weeks | Feedback Weeks | |||
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| Assessment Type | Summative | Weighting | 50 | |
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| Feedback | Word Count | 5000 | ||
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There are no assessments for this course.
| Assessment Type | Summative | Weighting | ||
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| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
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| Knowledge Level | Thinking Skill | Outcome |
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