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BU5050: VALUE AND MARKETS (2019-2020)

Last modified: 25 Sep 2019 09:58


Course Overview

The Value and Markets course is designed to allow participants to investigate key theories that underpin views about marketing. On the course delegates will be introduced to different approaches, theories and techniques utilised in marketing planning and marketing management. For example, delegates will be introduced to topics including; the characteristics of buyers and buyer behaviour (decision processes and roles), the marketing mix (product, price, place, promotion), services marketing, implementation and control, relationship marketing and international marketing.   

Course Details

Study Type Postgraduate Level 5
Term First Term Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr William Cooper

What courses & programmes must have been taken before this course?

  • Master of Business Administration in Energy Management (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course aims to provide students with a critical understanding of the nature and articulation of the marketing function within modern organisations, and an appreciation of the relative contribution of specific marketing tools to the development of a market orientation. It will set marketing management within the overall context of strategic planning. Building on the underpinning marketing concepts, the course will develop students’ in-depth understanding of the structure and articulation of marketing within a range of diverse organisational settings, including, consumer, industrial, service and voluntary sectors. Specifically the course will encourage students to adopt a systems perspective in addressing key marketing techniques and approaches, and recognise the close inter-relationship between marketing and other management functions in modern organisations.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

Oral Presentation: Group

Assessment Type Summative Weighting 15
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Briefing Note (800 words)

Assessment Type Summative Weighting 15
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Individual Poster/300 word Executive Summary

Assessment Type Summative Weighting 30
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Reflective Report

Assessment Type Summative Weighting 40
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Formative Assessment

There are no assessments for this course.

Resit Assessments

Resubmission of failed element

Assessment Type Summative Weighting
Assessment Weeks Feedback Weeks

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Learning Outcomes
Knowledge LevelThinking SkillOutcome
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Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

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