Last modified: 22 May 2019 17:07
|Session||Second Sub Session||Credit Points||30 credits (15 ECTS credits)|
This module equips students with the knowledge to understand the many aspects of digital content marketing, digital advertising, social media platforms and analytic techniques:
o Content Marketing
o Digital Advertising
o Social Media
o Advanced Analytics
Information on contact teaching time is available from the course guide.
Students are required to submit all elements.
To pass the course students must obtain an overall CAS grade of D3.
1. Key Concept Quiz (10%)
2. Two 500 word Reflective Reviews (20%)
3. Memo/Summary of Client Brief (10%)
4. One x 5 minute Video Presentation (recorded) (20%)
5. One x 6-page written Report (40%)
Resit: students may resit (resubmit) a failing element once.
There are no assessments for this course.