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BU5589: DIGITAL FUTURES (2018-2019)

Last modified: 22 May 2019 17:07

Course Overview


Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 30 credits (15 ECTS credits)
Campus Online Sustained Study No
  • Mr Russell Williams

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

This module re-considers the broader context of digital, reinforcing the link between strategy and tactics by developing insight and understanding into the actions of organisations in terms of responding to marketplace disruption or disruption by design.

o Traditional Models of Markets and Value

o The Network Economy and the ‘Prosumer’

o Digital Thought leaders and their ideas

o Disruptive Thinking – New Technologies and New Business Models

o Disruption and Market Value

o Persuasive Pitching

In light of Covid-19 this information is indicative and may be subject to change.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers

In light of Covid-19 and the move to blended learning delivery the assessment information advertised for second half-session courses may be subject to change. All updates for second-half session courses will be actioned in advance of the second half-session teaching starting. Please check back regularly for updates.

Summative Assessments


Students are required to submit all elements.

To pass the course students must obtain an overall CAS grade of D3.


1. Reflective Review 1 (20%): 1200 word written piece evaluating the contemporary relevance of one of the ideas of the thought leaders

2. Reflective Review 2 (20%): 1200 word written piece evaluating the contemporary relevance of one of the ideas of the thought leaders

3. Disruption Exercise (60%): 4000 word written report and 5-minute video presentation (recorded) – weighted 70:30

Resit: students may resit (resubmit) a failing element once.

Formative Assessment

There are no assessments for this course.



Course Learning Outcomes


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