Last modified: 22 May 2019 17:07
|Session||Second Sub Session||Credit Points||30 credits (15 ECTS credits)|
This module re-considers the broader context of digital, reinforcing the link between strategy and tactics by developing insight and understanding into the actions of organisations in terms of responding to marketplace disruption or disruption by design.
o Traditional Models of Markets and Value
o The Network Economy and the â€˜Prosumerâ€™
o Digital Thought leaders and their ideas
o Disruptive Thinking â€“ New Technologies and New Business Models
o Disruption and Market Value
o Persuasive Pitching
Information on contact teaching time is available from the course guide.
Students are required to submit all elements.
To pass the course students must obtain an overall CAS grade of D3.
1. Reflective Review 1 (20%): 1200 word written piece evaluating the contemporary relevance of one of the ideas of the thought leaders
2. Reflective Review 2 (20%): 1200 word written piece evaluating the contemporary relevance of one of the ideas of the thought leaders
3. Disruption Exercise (60%): 4000 word written report and 5-minute video presentation (recorded) – weighted 70:30
Resit: students may resit (resubmit) a failing element once.
There are no assessments for this course.