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Last modified: 22 May 2019 17:07

Course Overview


Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 30 credits (15 ECTS credits)
Campus Online Sustained Study No
  • Mr Russell Williams

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

This module provides insight and understanding into fundamental elements of digital strategy for different types/sizes of business:

o Digital Strategy Development

o Developing Marketing Personas for the Web

o Routes to Market

o Structure and Usability

o Multi Device Strategy [Mobile]

o Actionable Analytics

o Website Specification

o Supplier Evaluation and Selection

In light of Covid-19 this information is indicative and may be subject to change.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers

In light of Covid-19 and the move to blended learning delivery the assessment information advertised for second half-session courses may be subject to change. All updates for second-half session courses will be actioned in advance of the second half-session teaching starting. Please check back regularly for updates.

Summative Assessments


Students are required to submit all elements.

To pass the course students must obtain an overall CAS grade of D3.


1. Key Concept Quiz (10%)

2. Two 500 word Reflective Reviews (20%)

3. Memo/Summary of Client Brief (10%)

4. A 5-minute Video Presentation (recorded) (20%)

5. One 6-page, 2500-word, Written Report (40%)

Resit: students may resit (resubmit) a failing element once.

Formative Assessment

There are no assessments for this course.



Course Learning Outcomes


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