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BU5558: BUSINESS STRATEGY (2018-2019)

Last modified: 22 May 2019 17:07

Course Overview

The course aims to equip students with the analytical skills required to understand the principles underpinning firms’ business strategies and the nature of the trade-offs that they face in making business decisions in the national and international environment and how these trade-offs are affected by the nature of market competition and by technology. At the end of the course, students will be able to understand and analyse why companies behave the way they do with respect to: (i) the boundaries of the firm, (ii) their positioning in the market, (iii) their interaction with competitors and (iv) their internationalisation strategy.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
  • Professor Catia Montagna

What courses & programmes must have been taken before this course?

  • One of MRes Applied Economics (Studied) or MSc Applied Economics (Studied) or MSc (Econ) in Petroleum, Energy Economics and Finance (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

This course will cover the following topics: economics of the firm; costs & consumer demand; game theory; competition and cooperation; industry analysis; developing firm strategies; sustaining competitive advantage; agency and performance; firm strategy and internal organisation; economics of internal organisation. Lectures will introduce theories, concepts and techniques of analysis. Seminars will be of equal significance and will focus on applications. Coursework will involve students undertaking their own independent research.

Further Information & Notes


In light of Covid-19 this information is indicative and may be subject to change.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 1 Lecture during University weeks 25 - 35
  • 1 Tutorial during University weeks 25 - 35

More Information about Week Numbers

In light of Covid-19 and the move to blended learning delivery the assessment information advertised for second half-session courses may be subject to change. All updates for second-half session courses will be actioned in advance of the second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

1x 2hr written examination (80%) and one essay/assignment (20%).

Resit: 100% on 2 x hour written examination.

Formative Assessment

There are no assessments for this course.



Course Learning Outcomes


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