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Last modified: 22 May 2019 17:07

Course Overview

Innovation is at the forefront of much of the current economic and political debate to improve the competitiveness of economies and firms. This course will focus on the role of new product development in enabling firms to generate competitive advantage, and the types of problems faced by firms in their innovation management. In particular this course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and introduces sets of product development methods that can be put into immediate practice on development projects.

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
  • Dr Jing Cai

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

The course will cover the activities, tools and techniques involved in new product / service development in firms. The content can be mapped onto the different stages involved in new product/service development process: concept development including opportunity and customer needs identification, concept generation, selection and testing, identifying product specification, prototyping, product / service design and product development economics.

In light of Covid-19 this information is indicative and may be subject to change.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 8 Lectures during University week34
  • 2 Seminars during University weeks 33, 35

More Information about Week Numbers

In light of Covid-19 and the move to blended learning delivery the assessment information advertised for second half-session courses may be subject to change. All updates for second-half session courses will be actioned in advance of the second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

1st attempt: the course is assessed on group presenttation (20%); group work (30%); individual self reflection (50%).  

Resit: student groups achieving a grade of less than D3 for the group report will be required to resubmit this element and achieve a grade greater than D3. This re-submission must take place within 4 weeks of the feedback being received.

Formative Assessment

There are no assessments for this course.



Course Learning Outcomes


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