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BU551D: STRATEGY (2018-2019)

Last modified: 22 May 2019 17:07

Course Overview

Organisations increasingly adopt the conceptual frameworks and models of strategy and strategic management to help them understand the context of their business, envision potential future states and to allocate and re-allocate resources in relation to developing strategic goals. The models and techniques involved are adapting and emerging as new pressures, technologies and opportunities develop. Senior managers require the knowledge and expertise to implement these models in a carefully judged and balanced way. This allows sharp perspectives and sustainable options to be identified, explored and tested prior to adoption and implementation. Aspects of organizational context such as leadership, followership and change are explicitly folded in to this important managerial area of work.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Off-site Sustained Study No
  • Dr Ian Robson

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

This course critically considers the processes and outcomes of business and corporate strategy formulation and implementation. This includes the centrally important techniques and processes of developing vision, futures and strategy; making strategic choices; analysing the competitive and contextual environment; implementing strategy; business planning/business case development. The course is applied to all industrial, public and third sector settings.

In light of Covid-19 this information is indicative and may be subject to change.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers

In light of Covid-19 and the move to blended learning delivery the assessment information advertised for second half-session courses may be subject to change. All updates for second-half session courses will be actioned in advance of the second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

1st attempt: 5,000 word assignment.

Resit: Repeat of the summative assessments.

Formative Assessment

There are no assessments for this course.


Feedback will be continuous and rapid and will be conducted by Personal Tutors who will be readily available to communicate with students.  There will be adherence to the Institutional Framework for the Provision of Feedback. 

Course Learning Outcomes


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