Last modified: 22 May 2019 17:07
|Session||First Sub Session||Credit Points||30 credits (15 ECTS credits)|
This module provides an introduction to knowledge and techniques that create real competitive advantage:
o The “Life of a Digital Marketing Consultant”
o Digital Strategy Introduction
o Digital Market Research
o Business to Business [B2] v Business to Consumer [B2C] relationships
o Emerging Marketplaces
o Benchmarking and Metrics
o Search Engine Optimisation [SEO]
o Social Media Overview
o Analytics Introduction
Information on contact teaching time is available from the course guide.
Students are required to submit all elements.
To pass the course students must obtain an overall CAS grade of D3.
1. Key Concept Quiz (20%) - randomly generated multiple choice quiz.
2. Two 500 word Reflective Reviews (20%)
3. One x 5-minute recorded Video Presentation (20%)
4. One x 6-page (2500 word) Written Report (40%)
Resit: students may resit (resubmit) a failing element once.
There are no assessments for this course.