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BU5048: BUSINESS STRATEGY (2018-2019)

Last modified: 22 May 2019 17:07

Course Overview

Business Strategy covers a broad range of topics that come under the general heading of “Business Strategy” / “Strategic Management”. The course introduces participants to concepts, frameworks and models that are useful in providing explanations of how companies operate with respect to goal setting, understanding their competitive landscape, assessing opportunities,  managing own capabilities, coordinating their activities with other companies, and competing to create value for customers. The course is interactive in nature, applying a learning-by-doing method involving students taking on roles as part of a series of simulation exercises. 

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
  • Mr Russell Williams

What courses & programmes must have been taken before this course?

  • One of MRes Business Research (Studied) or MSc Strategic Studies and Management (Studied) or Master of Business Administration (P/T) (Studied) or Master of Business Administration (Studied) or Master of Business Administration (Human Resource Man't) (Studied) or Master of Business Administration in Energy Management (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

The Business Strategy and Organisation course will apply theories, concepts and techniques of analysis, developed mainly in economics, but also in organisation theory and in economic sociology to realistic business situations. The strategy aspect recognises that most decisions are significant, irreversible and made in situations of uncertainty. The organisation aspect recognises that decisions are made in strictures and institutional settings, such as business organisations, product markets, finance markets and in business-to-business and business-to-consumer relationships. The course will be appropriate to (pg) level five teaching because it will present students with different theoretical and conceptual approaches, which draw on different assumptions about human agency and institutional and structural durability. Hence, students will receive an introduction to game theory, with its concepts of stable equilibrium, and also to behavioural theories of strategy, which are procedural and based on agents' routines, standard operating procedures and durable capabilities. Lectures will introduce theories, concepts and techniques of analysis. Seminars will be of equal significance and will focus on applications, mainly through case studies. Students will also learn case studies as an approach to pedagogy. Coursework will involve students undertaking their own independent case study analyses.

Further Information & Notes


In light of Covid-19 this information is indicative and may be subject to change.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 5 Lectures during University week8
  • 2 Seminars during University weeks 7, 9
  • 1 Seminar during University week8

More Information about Week Numbers

In light of Covid-19 and the move to blended learning delivery the assessment information advertised for second half-session courses may be subject to change. All updates for second-half session courses will be actioned in advance of the second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

1st attempt:

Group presentation (30%)

1800 word individual assignement (40%)

Individual briefing note (30%)

Resit: Failed individual elements must be resubmitted and achieve a passing grade of D3 or above. In the case of a failed element being required to be resubmitted course grade is capped at D3.

Formative Assessment

There are no assessments for this course.



Course Learning Outcomes


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