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BU5043: MARKETING DECISION MAKING (2018-2019)

Last modified: 22 May 2019 17:07


Course Overview

The fact that money (and understanding money) really matters in business and all managers need to understand issues like cashflow and profit might depress you, but it is true. Financial viability of customers? Deciding on the likely financial viability of a project? Reporting to shareholders about performance? Does the word “sustainable” appear in a finance dictionary? All questions we will try and address.

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Mr Mark Whittington

What courses & programmes must have been taken before this course?

  • One of MRes Business Research (Studied) or MSc Marketing Management (Studied) or Master of Letters in Art and Business (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Introduction to Accounting and Finance Financial Analysis Profit and cash – Accounting policy choice - Planning, and control Introduction to Management Accounting Making long term decisions Accounting and Marketing – Pricing, customer profitability and making marketing decisions.


In light of Covid-19 this information is indicative and may be subject to change.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 2 Lectures during University week10
  • 5 Lectures during University week11
  • 8 Tutorials during University week11
  • 2 Tutorials during University week12

More Information about Week Numbers


In light of Covid-19 and the move to blended learning delivery the assessment information advertised for second half-session courses may be subject to change. All updates for second-half session courses will be actioned in advance of the second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

1st attempt: multiple choice questionnaire (20%); dissertation project (50%); personal reflection (30%).

Resit: There is no resit opportunity for the group element. For the individual elements students who score below D3 will be required to submit the respective elements within six weeks of the mark and feedback being returned.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.

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