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BU5043: MARKETING DECISION MAKING (2018-2019)

Last modified: 22 May 2019 17:07


Course Overview

The fact that money (and understanding money) really matters in business and all managers need to understand issues like cashflow and profit might depress you, but it is true. Financial viability of customers? Deciding on the likely financial viability of a project? Reporting to shareholders about performance? Does the word “sustainable” appear in a finance dictionary? All questions we will try and address.

Course Details

Study Type Postgraduate Level 5
Term First Term Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Mr Mark Whittington

What courses & programmes must have been taken before this course?

  • One of MRes Business Research (Studied) or MSc Marketing Management (Studied) or Master of Letters in Art and Business (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Introduction to Accounting and Finance Financial Analysis Profit and cash – Accounting policy choice - Planning, and control Introduction to Management Accounting Making long term decisions Accounting and Marketing – Pricing, customer profitability and making marketing decisions.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

1st attempt: multiple choice questionnaire (20%); dissertation project (50%); personal reflection (30%).

Resit: There is no resit opportunity for the group element. For the individual elements students who score below D3 will be required to submit the respective elements within six weeks of the mark and feedback being returned.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.

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