Last modified: 16 Nov 2016 18:00
The course aims to equip students with the analytical skills required to understand the principles underpinning firms’ business strategies and the nature of the trade-offs that they face in making business decisions in the national and international environment and how these trade-offs are affected by the nature of market competition and by technology. At the end of the course, students will be able to understand and analyse why companies behave the way they do with respect to: (i) the boundaries of the firm, (ii) their positioning in the market, (iii) their interaction with competitors and (iv) their internationalisation strategy.
|Session||Second Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
This course will cover the following topics: economics of the firm; costs & consumer demand; game theory; competition and cooperation; industry analysis; developing firm strategies; sustaining competitive advantage; agency and performance; firm strategy and internal organisation; economics of internal organisation. Lectures will introduce theories, concepts and techniques of analysis. Seminars will be of equal significance and will focus on applications. Coursework will involve students undertaking their own independent research.
This is the total time spent in lectures, tutorials and other class teaching.
1x 2hr written examination (80%) and one essay/assignment (20%).
Resit: 100% on 2 x hour written examination.