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BU5558: BUSINESS STRATEGY (2016-2017)

Last modified: 28 Jun 2018 10:27

Course Overview

The course aims to equip students with the analytical skills required to understand the principles underpinning firms’ business strategies and the nature of the trade-offs that they face in making business decisions in the national and international environment and how these trade-offs are affected by the nature of market competition and by technology. At the end of the course, students will be able to understand and analyse why companies behave the way they do with respect to: (i) the boundaries of the firm, (ii) their positioning in the market, (iii) their interaction with competitors and (iv) their internationalisation strategy.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
  • Professor Catia Montagna

Qualification Prerequisites


What courses & programmes must have been taken before this course?

  • One of MRes Applied Economics (Studied) or MSc Applied Economics (Studied) or MSc (Econ) in Petroleum, Energy Economics and Finance (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?


Are there a limited number of places available?


Course Description

This course will cover the following topics: economics of the firm; costs & consumer demand; game theory; competition and cooperation; industry analysis; developing firm strategies; sustaining competitive advantage; agency and performance; firm strategy and internal organisation; economics of internal organisation. Lectures will introduce theories, concepts and techniques of analysis. Seminars will be of equal significance and will focus on applications. Coursework will involve students undertaking their own independent research.

Further Information & Notes


Degree Programmes for which this Course is Prescribed

  • MSc (Econ) in Petroleum, Energy Economics and Finance

Contact Teaching Time

76 hours

This is the total time spent in lectures, tutorials and other class teaching.

Teaching Breakdown


1x 2hr written examination (80%) and one essay/assignment (20%).

Resit: 100% on 2 x hour written examination.

Formative Assessment




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