production
Skip to Content

BU5068: BUSINESS FOR ARTS (2017-2018)

Last modified: 27 Feb 2018 18:48


Course Overview

The module utilises key content from entrepreneurship literature to facilitate student learning. Notably, the Business Model Canvas, Design Thinking and Learn Start-up, and the Entrepreneurs Journey. This is integrated with core marketing understanding, most notably the Value Proposition, Segmenting, Targeting and Positioning, Branding, and Marketing Communications and also an appreciation of key accounting and finance issues (assets, liabilities, cash flow etc.).

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Old Aberdeen Sustained Study No
Co-ordinators
  • Dr Ian Robson

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course sets out to provide participants an understanding of the business issues related to art projects, artists and art organisations. Specifically, the course aims to equip participants with the knowledge and skills needed to conceptualise, plan, finance and manage commercial and subsidised arts projects.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 31 August 2023 for 1st half-session courses and 22 December 2023 for 2nd half-session courses.

Summative Assessments

Individual assignment, 5 min video pitch and 500 word summary(40%); Group assignment, 15 min team presentation, 7 page report (2500 words) (30%); Individual assignment, 1500 word report (30%).

Resit: students who fail to achieve an overall grade of D3 can resubmit individual failed elements. Modules with resubmitted elements are capped at D3. 

Formative Assessment

There are no assessments for this course.

Feedback

Formative assessment feedback given through discussion in workshops

Summative assessment feedback given via written comments on submitted assessed work

Course Learning Outcomes

None.

Compatibility Mode

We have detected that you are have compatibility mode enabled or are using an old version of Internet Explorer. You either need to switch off compatibility mode for this site or upgrade your browser.