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BU5043: MARKETING DECISION MAKING (2016-2017)

Last modified: 28 Jun 2018 10:27


Course Overview

The fact that money (and understanding money) really matters in business and all managers need to understand issues like cashflow and profit might depress you, but it is true. Financial viability of customers? Deciding on the likely financial viability of a project? Reporting to shareholders about performance? Does the word “sustainable” appear in a finance dictionary? All questions we will try and address.

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Mr Mark Whittington

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • One of MRes Business Research (Studied) or MSc Marketing Management (Studied) or Master of Letters in Art and Business (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Introduction to Accounting and Finance Financial Analysis Profit and cash – Accounting policy choice - Planning, and control Introduction to Management Accounting Making long term decisions Accounting and Marketing – Pricing, customer profitability and making marketing decisions.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 31 August 2023 for 1st half-session courses and 22 December 2023 for 2nd half-session courses.

Summative Assessments

1st attempt: 1. An individual Assessment comprising 40% of the total course marks. 2. A group piece comprising 30% of the total course marks 3. An individual Professional Reflective Review comprising 30% of the course marks. The individual assessment (1. and 3. above) is as follows: 1. An individual contribution to a theoretical issue, a case issue or work-based issue (2000 words) – 40% of total course marks. 2. A reflective review of the lessons learned through participation in the course (1500 words or a 5min video/oral presentation) – 30% of the total course marks. Material for these individual assessed elements will be obtained through a series of timetabled individual and group activities complemented by directed reading and own research. The group assessment (2. above) is as follows: A group activity/challenge – 30% of the total course marks. In undertaking the challenge, and in the preparation of the assessed requirements (see on), students are required to keep minutes of their group meetings and record peer contributions. These minutes along with the reflections on peer contributions peer are reviewed by the assessment team as part of the assessment process. The group assessed requirements for this course are:- (e.g. a 10 minute group presentation (contributing 10% and a 5 page Briefing Note comprising 20%).

Resit: There is no resit opportunity for the group element. For the individual elements students who score below D3 will be required to submit the respective elements within six weeks of the mark and feedback being returned.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.

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