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BU5059: MARKETING & BUSINESS DEVELOPMENT (2015-2016)

Last modified: 25 Mar 2016 11:39


Course Overview

The course aims to provide an understanding of the theory of Marketing and Business Development as well as Marketing and Business Development practice in the workplace. On completion students will be able to:

Explain the different perspectives on the effective marketing and Business Development (M&BD); Understand the difference between strategic and tactical M&BD; Understand the how M&BD need to be adapted for different market settings; Evaluate the viability and contribution of different M&BD options in the marketplace; and Produce a Personal Development Plan for themselves (their organisation) as a reflective practitioner involved in M&BD.

Course Details

Study Type Postgraduate Level 5
Session First Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Old Aberdeen Sustained Study No
Co-ordinators
  • Mr Russell Williams

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Indicative Content:

Market Analysis

Customer / Client Focus

Market Relationships and Partnerships

Constructing Marketing Strategy and Tactics

Further Information & Notes

This course is only open to those attending the Aberdeen Executive Partnership workshops. It permits those attending these workshops  to obtain formal credit that can be utilised towards a named Masters Level award.

Interested individuals should contact the Aberdeen Executive Partnership Co-ordinator or Director via the Graduate Business School.  

Description

To provide an understanding of the theory of marketing and business development practice in the workplace 

Teaching:

Attendance at three 1-day Executive Workshops (timetable available from the Aberdeen Executive Partnership Co-ordinator).

Assessment

Students complete three reflective pieces (continuous) assessment: [1] A 1200 word piece (contributing 30% of the module marks); [2] A 1500 word piece (or equivalent video submission) contributing 40% of the course marks); [3] A 1500 word piece contributing 40% of the course marks).

In each assignment students reflect on what they have learnt about their own (and organisational) M&BD behaviour based on the material covered during the workshops.  


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 31 August 2023 for 1st half-session courses and 22 December 2023 for 2nd half-session courses.

Summative Assessments

First Attempt:
Students complete three individual reflective pieces (continuous) assessment:

[1] A 1200 word piece (contributing 30% of the module marks); [2] A 1500 word piece (or equivalent video piece) contributing 40% of the course marks); [3] A 1500 word piece contributing 40% of the course marks).

In each assignment students reflect on what they have learnt about their own (and organisational) M&BD behaviour based on the material covered during the workshops

Resit:
Students not obtaining a pass grade will be able to resubmit failing continuous assessments once. The maximum mark for candidates re-submitting assessments for the course will be grade D3. 

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.

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