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BU5553: STRATEGIC MARKETING (2014-2015)

Last modified: 28 Jun 2018 10:27


Course Overview

None.

Course Details

Study Type Postgraduate Level 5
Term Second Term Credit Points 15 credits (7.5 ECTS credits)
Campus Old Aberdeen Sustained Study No
Co-ordinators
  • Mr Russell Williams

What courses & programmes must have been taken before this course?

None.

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course aims to provide students with a critical understanding of the nature and articulation of the marketing function within modern organisations, and an appreciation of the relative contribution of specific marketing tools to the development of a market orientation. It will set marketing management within the overall context of strategic planning. Building on the underpinning marketing concepts, the course will develop students’ in-depth understanding of the structure and articulation of marketing within a range of diverse organisational settings, including, consumer, industrial, service and voluntary sectors. Specifically the course will encourage students to adopt a systems perspective in addressing key marketing techniques and approaches, and recognise the close inter-relationship between marketing and other management functions in modern organisations.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Details, including assessments, may be subject to change until 30 August 2024 for 1st term courses and 20 December 2024 for 2nd term courses.

Summative Assessments

1st attempt: 1. An individual assessment based on an assignment of 2,000 words (40% of total course marks) 2. A group presentation as a consultancy group to an audience of interested managers (30% of the total course marks) (note – slides/copies of presentation will be kept with a view to allowing external examiner review. 3. An individual Professional Reflective Review comprising 30% of the total course marks). Resit: There is no resit opportunity for the group element. For the individual elements students who score below CAS 9 will be required to submit the respective elements within six weeks of the mark and feedback being returned.

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.

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