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PI5040: RESEARCH INTERVIEWS AND FOCUS GROUPS IN SOCIAL SCIENCE (2025-2026)

Last modified: 20 Jun 2025 15:14


Course Overview

The course is designed to equip students and professionals with expertise to undertake qualitative research methods in their studies or workplace. By focusing on research interviews and focus groups, you will acquire skills in research design and the execution of key qualitative research methods. You will become proficient in qualitative data collection and data analysis. Teaching materials include online video lectures, discussion boards, selected readings and a range of supplementary content.

Course Details

Study Type Postgraduate Level 5
Term First Term Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Joanne Mcevoy

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

Research interviews and focus groups are central to qualitative research. This bespoke online course provides students with knowledge and skills to undertake effective research, from design to data collection and data analysis. You will learn how to undertake research interviews and focus groups in a range of settings, while also exploring the ethics of research and how to analyse information you have discovered. Teaching materials include online video lectures, discussion boards, specially selected readings and a range of supplementary content informed by the diverse experiences of social scientists at the University of Aberdeen. All students will have an online portfolio space to develop their work and communicate with other course participants, while a dedicated course tutor will provide individual guidance and feedback.

 

The course will allow you to demonstrate your new skills through two assignments which provide the opportunity to design a qualitative research project and to reflect on the experience of applying data collection methods and analysis.

 

By the end of the course, you will:

  • Understand the merits and challenges of doing qualitative research
  • Design a qualitative research proposal
  • Demonstrate skills in interviewing and conducting focus groups
  • Understand ethics of doing qualitative research
  • Analyse qualitative data

Details, including assessments, may be subject to change until 31 August 2025 for 1st Term courses and 19 December 2025 for 2nd Term courses.

Summative Assessments

Reflective Report

Assessment Type Summative Weighting 50
Assessment Weeks 17 Feedback Weeks 20

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Feedback

1,000-word Reflective Report on application of research methods and data analysis. Feedback via MyAberdeen within 3 weeks of assessment date.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualCreateDesign qualitative research using interviews and/or focus groups.
ConceptualUnderstandDescribe the merits and challenges of qualitative research in social science.
ProceduralAnalyseAnalyse qualitative data.
ReflectionUnderstandAcknowledge ethical considerations of qualitative research.

Project Plan, Summary or Abstract

Assessment Type Summative Weighting 50
Assessment Weeks 14 Feedback Weeks 17

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Feedback

1,000-word Project Plan - design a Social Science Qualitative Research Proposal using Interviews and/or Focus Groups. Feedback to be provided via MyAberdeen and within three weeks of assessment date.

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualCreateDesign qualitative research using interviews and/or focus groups.
ConceptualUnderstandDescribe the merits and challenges of qualitative research in social science.
ProceduralApplyDemonstrate skills in qualitative research methods: interviews and focus groups.
ReflectionUnderstandAcknowledge ethical considerations of qualitative research.

Formative Assessment

Project Plan, Summary or Abstract

Assessment Type Formative Weighting 0
Assessment Weeks 11 Feedback Weeks 12

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Feedback

500-word Project Plan - summary of a draft plan for a Social Science Qualitative Research Proposal using Interviews and/or Focus Groups. Feedback to be provided via MyAberdeen and within one week of submission. 

Learning Outcomes
Knowledge LevelThinking SkillOutcome
ConceptualCreateDesign qualitative research using interviews and/or focus groups.
ConceptualUnderstandDescribe the merits and challenges of qualitative research in social science.
ProceduralApplyDemonstrate skills in qualitative research methods: interviews and focus groups.
ReflectionUnderstandAcknowledge ethical considerations of qualitative research.

Resit Assessments

Essay

Assessment Type Summative Weighting 100
Assessment Weeks 24 Feedback Weeks 27

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Feedback

2,000-word Resit Essay. Feedback via MyAberdeen within three weeks of submission date. 

Word Count 2000
Learning Outcomes
Knowledge LevelThinking SkillOutcome
Sorry, we don't have this information available just now. Please check the course guide on MyAberdeen or with the Course Coordinator

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ProceduralApplyDemonstrate skills in qualitative research methods: interviews and focus groups.
ConceptualCreateDesign qualitative research using interviews and/or focus groups.
ConceptualUnderstandDescribe the merits and challenges of qualitative research in social science.
ReflectionUnderstandAcknowledge ethical considerations of qualitative research.
ProceduralAnalyseAnalyse qualitative data.

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