Last modified: 01 Oct 2025 16:46
The course is based around the "3 pillars of sustainability", stakeholder engagements and ethics, and includes social marketing communications. The course mainly covers the aspects of Societal Marketing, Collaborative Consumption and Circularity.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Term | Second Term | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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The course requires students to link strategy and marketing to create actionable social and environmental programmes. Critically assess the role of core marketing societal theories models and concepts in Sustainability. Being aware of the challenges of adopting an emergent strategic framework. Furthermore, students will be required to explore the emerging links between Social and Sustainability, understand why Societal and Sustainable Marketing is not the preserve of the third sector, and recognise the role of Social and Ethical Marketing as distinct from “normal” shareholder marketing.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback |
Written feedback |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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There are no assessments for this course.
| Assessment Type | Summative | Weighting | 100 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Analyse | Critically assess marketing societal theories, models and concepts in Sustainability, considering challenges of adopting a strategic framework |
| Conceptual | Understand | Explore the emerging links between Social and Sustainability Marketing. Recognise the role of Social and Ethical Marketing as distinct from “normal” shareholder marketing |
| Conceptual | Evaluate | Delivering Authentic Sustainable Strategies: Approaches to leveraging and Engaging Stakeholders; Mapping Circularity and its links with Social Innovation. |
| Reflection | Evaluate | Exploring Role of Marketing Mix in delivering change with a focus on Social, Ethical and Educational Market Communications in Changing Behaviours. |
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