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Last modified: 31 Jul 2023 11:19

Course Overview

The purpose of this course is to introduce you to the external global context in which businesses operate. It explores the political, economic, sociocultural, technological, ethical and market influences on business. It also explores how businesses interact to the global environment through innovation, strategy, operations and marketing.

Course Details

Study Type Undergraduate Level 1
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study Yes
  • Dr Yanghong Hu

What courses & programmes must have been taken before this course?

  • Either Programme Level 1 or Programme Level 2
  • Any Undergraduate Programme (Studied)

What other courses must be taken with this course?


What courses cannot be taken with this course?

Are there a limited number of places available?


Course Description

The course introduces you to the external global context in which businesses operate through four key themes:

  • Challenges of Globalization
  • Environmental Challenges
  • Taming External Challenges
  • Facing the Challenges

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers

Details, including assessments, may be subject to change until 31 August 2023 for 1st half-session courses and 22 December 2023 for 2nd half-session courses.

Summative Assessments

1x 2000-word Essay (60%);

1x Group Project - 1500-word assignment (40%)


Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ConceptualUnderstandThe cultural context of business
ConceptualUnderstandThe pest and pestle models
ConceptualUnderstandTechnology and innovation
ConceptualUnderstandHow the business environment influences the marketing and operations functions
ConceptualUnderstandHRM and leadership practices
ConceptualUnderstandThe political and economic environment and globalization
ProceduralUnderstandBasic ideas of business strategy
ConceptualUnderstandBusiness ethics and corporate social responsibility

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