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BU5573: MARKETING COMMUNICATIONS (2022-2023)

Last modified: 31 May 2022 13:19


Course Overview

Through a combination of lectures, tutorials, workshops, debates and in-course assessment, this course encourages students to critically reflect upon: Social theory and its relevance to marketing communications; Concepts and contemporary thought within the practice of marketing communication; expressive practice.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Timothy T Stone

What courses & programmes must have been taken before this course?

  • One of MSc Marketing Management (Studied) or Msc In International Tourism Management (September Start) or Mlitt In Film, Visual Culture & Arts Management (September Start) or Master of Science Professional Communication or Master Of Science In Global Business Communication or Master of Letters in Art and Business or MSc Data Analysis Visualisation and Communication

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

Are there a limited number of places available?

No

Course Description

The course content is constructed upon four key cornerstones: (1) Critical thinking; (2) Social theory and its relevance to marketing communications; (3) Theories and concepts within marketing communications; (4) Contemporary marketing communications and expressive artistic practice.

Details, including assessment, may be subject to change until 31 July 2022 for 1st half-session courses and 23 December 2022 for 2nd half-session courses.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 2 Tutorials during University week27

More Information about Week Numbers


Details, including assessment, may be subject to change until 31 July 2022 for 1st half-session courses and 23 December 2022 for 2nd half-session courses.

Summative Assessments

Alternative Assessment

Group Presentation (30%)

2,000-word Essay (70%)

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
FactualRememberILO’s for this course are available in the course guide.

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