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BU5573: MARKETING COMMUNICATIONS (2019-2020)

Last modified: 16 Hours, 5 Minutes ago


Course Overview

Through a combination of lectures, tutorials, workshops, debates and in-course assessment, this course encourages students to critically reflect upon: Social theory and its relevance to marketing communications; Concepts and contemporary thought within the practice of marketing communication; expressive practice.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Timothy Stone

What courses & programmes must have been taken before this course?

  • One of MSc Marketing Management (Studied) or Master of Science Professional Communication (Studied) or Master of Letters in Art and Business (Studied) or MSc Data Analysis Visualisation and Communication (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

Are there a limited number of places available?

No

Course Description

The course content is constructed upon four key cornerstones: (1) Critical thinking; (2) Social theory and its relevance to marketing communications; (3) Theories and concepts within marketing communications; (4) Contemporary marketing communications and expressive artistic practice.

Degree Programmes for which this Course is Prescribed

  • Master of Science Professional Communication

Contact Teaching Time

24 hours

This is the total time spent in lectures, tutorials and other class teaching.

Teaching Breakdown

  • 6 Lectures during University week27
  • 2 Lectures during University week28
  • 2 Seminars during University week26

More Information about Week Numbers


Summative Assessments

Essay

Exam Type Summative Weighting 40
Assessment Weeks Feedback Weeks

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Feedback Word Count 2000
Learning Outcomes
NameKnowledge LevelThinking SkillOutcome
No data available

Essay

Exam Type Summative Weighting 30
Assessment Weeks Feedback Weeks

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Feedback Word Count 1600
Learning Outcomes
NameKnowledge LevelThinking SkillOutcome
No data available

Oral Presentation: Group

Exam Type Summative Weighting 10
Assessment Weeks Feedback Weeks

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Feedback
Learning Outcomes
NameKnowledge LevelThinking SkillOutcome
No data available

Report: Group

Exam Type Summative Weighting 20
Assessment Weeks Feedback Weeks

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Feedback
Learning Outcomes
NameKnowledge LevelThinking SkillOutcome
No data available

Formative Assessment

There are no assessments for this course.

Resit Assessments

Essay

Exam Type Summative Weighting 100
Assessment Weeks Feedback Weeks

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Feedback Word Count 2500
Learning Outcomes
NameKnowledge LevelThinking SkillOutcome
No data available

Course Learning Outcomes

NameKnowledge LevelThinking SkillOutcome
No data available

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