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MANAGEMENT STUDIES

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MS 4536
BUSINESS STRATEGY
CREDIT POINTS 30

Course Co-ordinator: Dr J Cai

Pre-requisite(s): This course is only available to honours final year degree in Management Studies, Entrepreneurship, and European Management Studies.

This course introduces the theories, concepts and techniques of analysis including external, internal analysis; corporate, business and functional strategies; strategy implementation; entrepreneurial and international strategies, corporate governance.

1 two-hour lecture per week (Preferably Monday 9:00-11:00), and 12 contact hours of computer simulations, seminars and group presentation.

1st Attempt: 1 two-hour examination (60%); one individual report (30%, 2,500 words); one group presentation (10%).

Resit: None.