Professor Marjon van der Pol

Chair in Health Economics

Professor Marjon van der Pol

Contact Details

Telephone: +44 (0)1224 437172


Marjon is the Depute Director of HERU. Marjon joined HERU as a Senior Research Fellow in May 2004. She holds a MA in Business Economics from the University of Nijmegen (Netherlands) and a PhD in Economics from the University of Aberdeen. She previously worked in HERU from 1995 to 2001 as a Research Fellow and at the University of Calgary (Canada) from 2002 to 2004 as Assistant Professor. Marjon is also a honorary Professor at the Behavioural Science Centre at the University of Stirling.

Marjon's main research interest is in the relationship between time and risk preferences and health (behaviours).  Marjon also conducts research into the cost-effectiveness of health interventions.  Research focuses on interventions which have an important behavioural component including smoking cessation, dental care and self-management of chronic conditions.   

Marjon is also the director of teaching in HERU and the course coordinator of the health economics option on the Scottish Graduate Programme in Economics.


Current research includes:

Using behavioural economics to optimise financial incentive design (with Pat Hoddinott and Stephan Dombrowski, University of Stirling)

Designing health behaviour interventions using insights from time preference.

Framing effects and hypothetical bias in time preference measurement (with Leonhard Lades, University of Stirling)

Role of time and risk preferences in the intergenerational transfer of health behaviours (with Heather Brown, University of Newcastle).

The role of present bias in changes in health behaviours (with Barbara Eberth, University of Newcastle).


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Curriculum Vitae (pdf)

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