We can express the strengths of our University through a number of key messages in relation to the Aberdeen 2040 Strategy and our core activities of eduation and research.
Since 1495 the University of Aberdeen has been open to all and dedicated to the pursuit of truth in the service of others. We still have that purpose today. It defines our actions and underpins our ethos. We achieve our purpose through excellence in our core activities or education and research, which transform the world around us. The University is committed to being inclusive, interdisciplinary, international and sustainable. Our activities are focussed on addressing five interdisciplinary challenges of our time: Energy Transition, Social Inclusion and Cultural Diversity, Environment and Biodiversity, Data and Artificial Intelligence and Health, Nutrition and Wellbeing.
We can further reinforce these with supporting information in the shape of sub-messages, substantiators or proofs, and sound bites. Find useful downloadble resouces here to help craft your content so that is it on brand, on message and resonates with your target audience.
Before you embark on a long journey of content creation, however, it's worth making sure you have a solid communications strategy - answering these fundamental questions about the purpose of the content and your target audience will ensure you are well armed.