Jenny Fernandes

Acting Director, External Relations and Marketing

Student Recruitment Committee February Agenda

Below is the agenda for the Student Recruitment Committe which was held on Tuesday 25th February.

For further information please contact Tracey.

Communications & Events

Founders’ Day

The team was heavily involved in all things 525 / 2040. Work on the scripts, videos, timeline, staff and student communications and media opportunities around the event kept the whole team busy but we were all delighted with the results! 

Scottish Government visits

MSP Richard Lochhead visited the University to meet with European students following Brexit, while Deputy First Minister John Swinney attended the official launch of the Northern Alliance Learning Hub in the School of Education. The team were involved in managing the media around both visits.

Other stuff…

We’ve been dealing with the comms around a number of issues over the last month including (but not limited to!); the publication of the SFC review, coronavirus, industrial action and the university’s links to slavery. Fish quotas, picts, male breast cancer, Spectra, our first graduates from the Malawi partnership programme and the extension of the AFC and UoA partnership are just some of the topics we’ve been writing press releases this month.

Engagement and Conversion Team

My life in 5 - Tom Mackenzie, Digital Media Producer

  1. video recordingAlways good to be filming on locations – this is a picture when we were filming at Brewdog for the alumni campaign.

I’m now only accepting briefs for shoots at food/drink businesses.
 

  1. video editing equipmentPremiere Pro - The screen I spend probably 90% of my time staring at, along with After effects.

It’s like building a mad complicated jigsaw where you don’t really know what the end product looks like.
 

  1. Working from home – the other side of my work, analysing and writing up presentations/reports.

In this photo I’m writing a workshop for a Biological Sciences course I was asked to help out teaching on.

Yes I have a blanket over my legs, because what’s the point of working from home if you can’t stay wrapped up all day? 
 

  1. Tom MackenzieTop of the crown tower – Great to see different perspectives of our lovely campus and get exploring some of the oldest building we have here.

Basically being the Indiana Jones of digital media.
 

  1. Indy – Incessantly happy, greedy and hairy.

Would love to bring him to work but that would be chaos.
 

International Engagement and Recruitment

International Partnerships and Mobility

The month of February is a busy one for the Go Abroad Team as we process our outgoing study exchange applications.

In liaison with academic colleagues, we allocate successful applicants to the available spaces at our partner institutions – like a giant, complex jigsaw puzzle. And then we cross our fingers that the students are happy with their allocated place…

Marketing and Brand Development

525 Project

The brand comms team worked on the launch of 525 and 2040 on 10th February which was a great success. Since then we have uploaded new guidelines and power point templates to the brand portal which can be found here https://www.abdn.ac.uk/staffnet/working-here/university-brand/525-brand.php. We have a range of banners which are available to borrow and are happy to help with any requests around creating new materials.

Aberdeen 2040

As well as the English language version of Aberdeen 2040, we also have the strategy in Arabic, Gaelic, British sign language and braille. Ask the Brand Communications team for a copy.

Offshore Europe

It may not be until September 2021, but the stand is booked for Offshore Europe. Our stand is next to the Energy transition zone, in line with one of our interdisciplinary challenges.

New Programmes

This month, the School Marketing Teams have helped launch LLM/MSc Corporate Finance and Law, Mlitt Philosophy and Society and are working on Biomedical Engineering, Transport Engineering, Industrial Pharmaceutical Chemistry, Cultural Heritage, Bioarchaeological Science, Biomolecular Archaeology, MSc Translation and Interpreting and others (https://www.abdn.ac.uk/study/postgraduate-taught/degree-programmes/1228/philosophy-and-society/) The Law School's first degree to be delivered at AFG College in Qatar was also launched - an LLM in International Commercial Law.

ASSIST

The School of Education have launched the ASIST scheme again this year in partnership with Aberdeenshire Council. The Scheme helps with funding, mentorship and employment for prospective secondary teachers.

Business School Events

The Business School have hosted a wide range of events since the start of the year with the first Business Breakfast "Transformational Leadership" in partnership with the Aberdeen Chamber of Commerce at the end of January as part of our 2020 series. Then in Feburary the school hosted an Undergraduate 1st year employability event, a speaker event Think Big with Dr Tharaka in conjunction with alumni and finally the annual Watt Hepburn Lecture hosted by CEO of Standander UK, Nathan Bostock to be hosted on March 11th.

School of Law Events

The School of Law have been busy with a number of events in February, including a book launch on the 12th, co-hosted by Blackwell's, celebrating the work of School of Law academics. The first of two LLB Offer Holder Days also took place on the 28th February, with the second to follow in early March. On the same Day an open Conference on International Refugee Law was hosted by the school in the Sir Duncan Rice Library.

Public Affairs, Stakeholder Engagement & Events (PASE)

Founders’ Day Celebration and launch of Aberdeen 2040 Strategy – Monday 10th February

This February was the 525th anniversary of the founding of the University. On 10th February we were pleased to welcome guests from the University community as well as external partners and stakeholders to celebrate the occasion and to mark the launch of the Aberdeen 2040 strategy.

Founders’ Day Service – Sunday 9th February

Working with the Chaplaincy, we hosted another well attended service on Sunday 9th February in celebration of, and to give thanks to, the University’s Founders’. Attendees were delighted to be able to view the Foundational Bull as well as the Book of Reparations.

May Fest Legacy – 18th & 19th February

Our May Fest Community programme hit an all-time high attendance level this month with in-service day events in the Tillydrone and Powis communities. Families were entertained with author readings, animal handling with the Critter Keeper, arts & crafts and science fun.

Next projects / things to look forward too:

  • 6th March – International Women’s Day
  • 8th March – Incorporated Trades Chapel Service
  • Events in Holyrood
  • 14th March – Science themed day to celebrate British Science week (May Fest Community)
  • 22nd March – Everybody has a story (May Fest Community)
  • 29th – 31st May – May Fest
  • Elaine Sinclair has joined the Public Affairs, Stakeholder Engagement & Events department (PASE) focusing on Stakeholder Engagement on Monday 24th February
UK Student Recruitment and Admissions

UK Recruitment

We’re just at that point in the undergraduate cycle where both September 2020 and September 2021 entrants are the focus of activity – converting those who have offers of a place for September 2020 to accept our offer (Offer Holder Day 25 March!) and attending events and UCAS fairs all over the UK to encourage potential students to apply to us for September 2021.

Admissions

On the PG front we continue to see massive increases in volumes of applications, which may well be boosted even further with some new PGT International Scholarships due to be announced later this week!

Finally, later this week we have some demos for potential suppliers of a new admissions system – a new system should make processes better for both us and our applicants – updates to follow!