21 April 2017

Coming soon... a new-look website

Work is continuing on the 'Engage' web project, which will transform the University's corporate website in the coming months.

Staff across External Relations and IT are working on a number of activities designed to:

  • Deliver an exceptional website that responds better to the needs of our key audiences
  • Produce creative and distinctive content on social media
  • Communicate the University’s brand, teaching, research and distinctive characteristics more effectively

What are we doing?

The Web Team have been re-designing the main pages of the University’s corporate website to make them ‘responsive’ to the screen size you are using. The templates are designed to look good and respond well whether you are working on a laptop or a mobile phone. The new-look corporate website will go live after exams have finished in May. Some of the additional benefits are:

  • Clearer university brand and visual identity
  • Cleaner design with more focus on content
  • Improved navigation
    • ‘megamenu’ allows faster and deeper access to key pages
    • revised user-friendly menu display
  • New, improved homepage
  • Quicker page load, even on slow network connections
  • Application of latest accessibility standards and best practices

Content Audit

We have more than 300 pages on our website which offer advice on ‘Tier 4 visas’. This is just one of the ways our website creates a confusing experience for users. A team in External Relations and IT have conducted a thorough audit and scored 100,000+ pages against 12 strategically important parameters, including:

  • Usability
  • Audience
  • User Journey
  • Accessibility
  • Accuracy

This has given us a better understanding of our current content and where we can make improvements.

What’s next?

Information Architecture (IA)

We will begin with a review of the ‘Information Architecture’ of our website or, in other words, how it is structured.  A number of activities are planned to help us develop this in a way which meets the needs of our external audience.

Content Strategy

We have started developing a web content strategy, currently distilled into a core strategy statement and nine content ‘principles’. This will act as a guide to web authors across the University when they are planning, producing and publishing content and is the foundation of our work.


We will be organising workshops with people across schools and professional developments to present the findings of the audit, and develop our content strategy. We will present the findings of the audit and work with you to:   

  • Identify opportunities to improve content
  • Review resource, capacity and skills available
  • Assess training needs

Want to learn more?

If you’d like to learn more about the project come to one of our drop-in sessions in Foresterhill and the Library next week. You can get a sneak preview of the new website, learn about our strategy, and ask any questions about the project. Sessions are being held on Tuesday in the IMS Atrium and on Thursday in the Seminar Room of the Library. Both run from 11am to 1pm.


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