Dr Camilla Baba -


Camilla Baba is a research assistant working at the University of Glasgow’s Health Economics and Health Technology Assessment Team. She recently completed her PhD exploring the application of DCE methodology to the measurement and valuation of non-health outcomes of population health interventions. Specifically this focussed on capturing community empowerment as an interim surrogate outcome of urban regeneration linked to health. Her current research examines the use of WTP in evaluations of digital health interventions and the use of mixed methods to inform DCE methodology and developing a new value framework for oncology through to eliciting stakeholder preferences.

Prof Rachel Baker -

Rachel is Director of the Yunus Centre for Health and Professor of Health Economics at Glasgow Caledonian University.    Her research interests are focussed on societal values and health care resource allocation and methodologically lie at the intersection between quantitative and qualitative methods.  Rachel has published research based on a range of preference elicitation methods, including person trade-off (PTO), standard gamble (SG) and willingness to pay (WTP) studies.   She has a particular interest in the use of Q methodology to elicit subjective viewpoints and the relationship between views and values – especially where there are multiple, competing views in society.   Most recently Rachel has led research on the relative value of life extension for people with terminal illnesses, funded by MRC Methodology Panel.


Dr Tobias Borger -

Tobias is lecturer in environmental and development economics at the University of St Andrews. In his research he uses stated preference methods to value environmental goods and services. In recent years, he has mainly focused on the valuation of coastal and marine ecosystem services. Tobias is interested in the use of behavioural, psychological and experimental concepts to increase the validity of environmental valuation methods, such as contingent valuation and discrete choice experiments. Beyond that he is interested in making use of the ecosystem services approach to support the practical valuation of environmental goods.

Mr Dwayne Boyers -

Dwayne is a Research Fellow and part-time PhD student at the Health Economics Research Unit at the University of Aberdeen. He is particularly interested in the use of DCEs to inform broader measures of value in economic evaluation of healthcare interventions. His current research focuses on applications in dental care. Dwayne’s PhD research and methodological interests focus on the external validity of DCEs, and the use of different methodologies (ex-ante and ex-post) to help mitigate hypothetical bias.

Dr Danny Campbell -

Danny Campbell is a Senior Lecturer in Economics at the University of Stirling. His research concerns the economic valuation of environmental and natural resources, food choice analysis and economics of public health. Danny’s particular interest lies in exploring methodological and econometric aspects associated with discrete choice methods. His work has focused on preference discontinuity, attribute non-attendance, preference heterogeneity, experimental design, spatial issues and learning/fatigue effects in discrete choice experiments.

Prof Cam Donaldson -

Cam is a health economist, and holds the Yunus Chair in Social Business & Health at Glasgow Caledonian University where he is also Pro Vice Chancellor Research. Through his methodological and practical research on economic evaluation and health care priority setting, Cam has pioneered the use and development of willingness-to-pay (WTP) methods in health, developing novel approaches to quantifying values of patients and the public with respect to treatment options. His work has demonstrated how WTP can be used to detect ‘process utility’ and that distributional concerns can be accommodated in applying the results of WTP studies to publicly-funded health care settings. Cam also produced (with Jan Abel Olsen) the first ever attempt to use WTP to establish relative priorities across health programmes, and has led major projects exploring the relationship between WTP and quality adjusted life years (QALYs).

Dr Seda Erdem -

Seda Erdem is a Senior Lecturer in Economics at the University of Stirling. Her research interests include the application of stated preference elicitation techniques in the fields of food, agriculture, and health economics, as well as marketing. Seda is particularly interested in combining insights from behavioural economics with choice and decision-making modelling. Her recent work has focussed on decision heuristics, such as elimination and selection by-aspects, attribute-level non-attendance, position bias, visual attention and attribute non-attendance, and the design of new techniques for data collection and preference elicitation. Other topics of interest include survey design and methodologies.

Dr Michela Faccioli -

Michela Faccioli is a post-doctoral researcher in environmental economics at the James Hutton Institute (Aberdeen). She uses discrete choice experiments to explore people’s preferences for environmental goods and services. In her research projects, which are mostly designed in a climate change setting, Michela has analysed recreationists’ preferences for biodiversity (birds) conservation in wetlands, public’s willingness to pay for peatland restoration and people’s preferences for the protection of biodiversity (birds) and water ecological conditions in farmland areas. Methodologically, her research interests include the effect of risk and uncertainty on stated preferences, the sensitivity of preferences to the timing of outcome provision and, more recently, framing effects and individuals’ choice strategies in different choice contexts.

Dr Klaus Glenk -

Klaus Glenk is a Reader in Environmental and Resource Economics and leads the Sustainable Ecosystems Team at Scotland’s Rural College (SRUC) based in Edinburgh. He has applied stated preference methods in various policy contexts including climate change mitigation and adaptation, biodiversity conservation and freshwater and coastal management. Particular research interests currently include context and design effects in choice experiments, the incorporation of risk and uncertainty in outcomes into valuation methods and contract design for public good provision.

Prof Nick Hanley -

Nick Hanley is Professor of Environmental Economics at the University of St Andrews.
He is particularly interested in applying stated preferences to nature conservation issues, such as coral reef conservation in the Caribbean, and reducing illegal hunting in Africa. He has also worked a lot in applying SP methods to water quality improvements, to the design of Payment for Ecosystem Service schemes, and in spatial models. Nick’s current research focus is on combining insights from behavioural science with choice modelling.

Dr Sebastian Heidenreich -

Since 2016, Sebastian is a Research Fellow at the University of Aberdeen's Health Economics Research Unit. His research is concerned with: 1) applied econometrics in the area of discrete choice modelling, 2) the understanding of decision making processes in discrete choice experiments (DCE), 3) general issues around monetary valuation in DCEs, 4) the use of qualitative methods alongside DCEs (mixed method approaches). Since 2015, Sebastian is also a council member of the Scottish Economic Society.


Dr Nicolas Krucien -

Nicolas is a Research Fellow at the Health Economics Research Unit (University of Aberdeen). Nicolas’s main research topics are: (1) Impact of survey design on stated choices (e.g., comparison best-worst scaling vs. discrete choice experiment; presentation order in choice experiments); (2) Behavioural validity of choice models using evidence from neuro-economics and cognitive psychology; (3) Variability in stated choices.

Luis Loria -

Luis is a PhD student at the University of Aberdeen's Health Economics Research Unit and Business School. His research involves the use of stated preference methods to investigate willingness to pay for low emission public transportation. He is undertaking a discrete choice experiment (DCE) amongst bus users in Aberdeen. He is particularly interested in: 1) method for DCE data collection, 2) the effect of experience on the valuation of environmental goods, 3) accounting for attitudes and travel experience inwelfare analysis.

Dr Neil McHugh -

Neil is a Research Fellow at the Yunus Centre for Social Business and Health, Glasgow Caledonian University. He was the main researcher on projects funded by the MRC Methodology Panel and the Chief Scientist Office (CSO) Scotland that explored societal views and preferences around treatments provided at the end of life. The former used Q methodology to elicit subjective viewpoints on the relative value of life extension for people with terminal illnesses. The latter examined individual and societal preferences for health gains at the end of life relative to those from non-terminal health problems and for different types of end of life health gains using person trade-off (PTO) and willingness to pay (WTP) methods.

Prof Emma McIntosh -

Emma McIntosh is Professor of Health Economics and Deputy Director of the Health Economics and Health technology Assessment centre at the University of Glasgow. At HEHTA Emma leads the ‘Economics of Population Health’ theme. Emma’s current interest in the use of discrete choice and willingness to pay methods relate to their use in the evaluation of population health interventions, digital health and to the use of DCE’s in developing a new value framework for oncology.

Prof Jose Luis Pinto Prades -

Jose Luis is Professor of Economics at the University of Navarra and Chair in Health Economics at Glasgow Caledonian University. JL’s research is focused on preference elicitation methods for health and its relationship with decision theory and behavioral economics. He has also worked in the applications of Prospect Theory to medical decision making, more specifically in methods to produces less biases utilities. His research is now focused on preference imprecision and the role that social preferences can play in social policy. He has also been working in the valuation of End of Life treatments using person trade-off (PTO) and willingness-to-pay (WTP) in a project funded by Chief Scientist Officer (CSO) Scotland.


Prof Mandy Ryan -

Mandy Ryan is Professor of Health Economics and Director of the Health Economics Research Unit at the University of Aberdeen. She is particularly interested in using stated preference methods to improve the patient experience in the delivery of health care. Her current methodological interests include testing the external validity of discrete choice experiments and willingness to pay using field experiments, using eye-tracking to understand how individuals respond to stated preference tasks, and the role of deliberation in eliciting community preferences.

Dr Verity Watson -

Verity is a senior research fellow at the Health Economics Research Unit, University of Aberdeen. She leads the Methods of Benefit Valuation research theme. Verity's research focuses on non-market valuation, experimental economics and applied labour economics. Verity has applied stated preference methods to value health care and environmental amenities. Her methodological research focusses on: 1. The reliability of stated preference responses; 2. Using experimental economics methods to better understand survey responses; and 3. Context and framing effects in stated preference responses.