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LS5584: TRADE MARKS AND BRAND DEVELOPMENT (2015-2016)

Last modified: 25 Mar 2016 11:37


Course Overview

This course tracks the ongoing interactions between trade mark and related laws on the one hand and the social and commercial practices of branding on the other.  Through the use of cases and contemporary examples throughout, the course views trade mark and related laws within their historical, current, and developing social and commercial contexts.  It offers a critical view of certain developments in the laws, their roles in and responses to the evolving practices of branding.  It provides students with both an analytical and a practical view on the protection of trade mark and related rights.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 30 credits (15 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Dr Catherine Ng

Qualification Prerequisites

None.

What courses & programmes must have been taken before this course?

  • Law (LS) (Studied)
  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course takes a critical view of the developments, within their commercial and social contexts, of trade mark laws, both statutory and common law. Among the issues addressed are how these developments in the laws have been influenced by commercial concerns, and how these developments have been influential to brand development within the commercial sector and public discourse. The course will also attempt to trace the trajectory of future developments in the laws and considers the boundaries which should and which currently do define these laws.

Degree Programmes for which this Course is Prescribed

None.

Contact Teaching Time

12 hours

This is the total time spent in lectures, tutorials and other class teaching.

Teaching Breakdown


Assessment

First Attempt: 1 assessed essay of no more than 5000 words (50%); 1 two hour written examination (50%) Re-sit Attempt: 3 hour examination.

Formative Assessment

None.

Feedback

None.

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