Last modified: 25 Mar 2016 11:37
This course tracks the ongoing interactions between trade mark and related laws on the one hand and the social and commercial practices of branding on the other. Through the use of cases and contemporary examples throughout, the course views trade mark and related laws within their historical, current, and developing social and commercial contexts. It offers a critical view of certain developments in the laws, their roles in and responses to the evolving practices of branding. It provides students with both an analytical and a practical view on the protection of trade mark and related rights.
|Session||Second Sub Session||Credit Points||30 credits (15 ECTS credits)|
This is the total time spent in lectures, tutorials and other class teaching.