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MS4536: BUSINESS STRATEGY (2020-2021)

Last modified: 28 Jul 2020 14:05


Course Overview

This course is about business strategy and covers a broad range of topics that come under the general heading of “Business Strategy” or “Strategic Management”. The course has been designed to help you gain an understanding of the key areas of strategic management including an understanding of: what strategic management is and why it is important; the different types of strategic analysis tools available; the difference between corporate, business and functional strategy;  the complex issues associated with the implementation of strategy;  the concept of strategic fit; and the role for strategic leadership in shaping and implementing strategy. 

Course Details

Study Type Undergraduate Level 4
Session Second Sub Session Credit Points 30 credits (15 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Professor Juan Ignacio Canales Manns

What courses & programmes must have been taken before this course?

  • Either Programme Level 4 or Programme Level 5
  • Any Undergraduate Programme (Studied)
  • Business Management (MS) (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

This course introduces the theories, concepts and techniques of analysis including external, internal analysis; corporate, business and functional strategies; strategy implementation; entrepreneurial and international strategies, corporate governance.


Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 1 Tutorial during University weeks 27 - 31

More Information about Week Numbers


In light of Covid-19 and the move to blended learning delivery the assessment information advertised for courses may be subject to change. All updates for first-half session courses will be actioned no later than 1700 (GMT) on 18 September 2020. All updates for second half-session courses will be actioned in advance of second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

1x Class test (40%)

1x 1000-word essay (60%)

 

Resit (for students who took the course in Academic Year 2020/21):   
1000-word Reflective Essay


Resit (for students who took the course in Academic Year 2019/20 or for C8 students):   
1000-word Reflective Essay

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome

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