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Last modified: 05 Mar 2021 15:05

Course Overview

The purpose of this course is to introduce you to the external global context in which businesses operate. It explores the political, economic, sociocultural, technological, ethical and market influences on business. It also explores how businesses interact to the global environment through innovation, strategy, operations and marketing.

Course Details

Study Type Undergraduate Level 1
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study Yes
  • Lecturer Yanghong Hu

What courses & programmes must have been taken before this course?

  • Either Programme Level 1 or Programme Level 2

What other courses must be taken with this course?


What courses cannot be taken with this course?

Are there a limited number of places available?


Course Description

The course introduces you to the external global context in which businesses operate through four key themes:

  • Challenges of Globalization
  • Environmental Challenges
  • Taming External Challenges
  • Facing the Challenges

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 1 Seminar during University weeks 28, 30, 32, 34, 38
  • 1 Tutorial during University weeks 27, 29, 31, 33

More Information about Week Numbers

In light of Covid-19 and the move to blended learning delivery the assessment information advertised for courses may be subject to change. All updates for first-half session courses will be actioned no later than 1700 (GMT) on 18 September 2020. All updates for second half-session courses will be actioned in advance of second half-session teaching starting. Please check back regularly for updates.

Summative Assessments

1x 2000-word Essay (60%);

1x Group Project - 1500-word assignment (40%)


Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
ConceptualUnderstandThe cultural context of business
ConceptualUnderstandTechnology and innovation
ConceptualUnderstandThe pest and pestle models
ConceptualUnderstandHow the business environment influences the marketing and operations functions
ConceptualUnderstandThe political and economic environment and globalization
ConceptualUnderstandHRM and leadership practices
ConceptualUnderstandBusiness ethics and corporate social responsibility
ProceduralUnderstandBasic ideas of business strategy

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