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Last modified: 22 May 2019 17:07

Course Overview

The purpose of this course is to introduce you to the external global context in which businesses operate. It explores the political, economic, sociocultural, technological, ethical and market influences on business. It also explores how businesses interact to the global environment through innovation, strategy, operations and marketing.

Course Details

Study Type Undergraduate Level 1
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Old Aberdeen Sustained Study Yes
  • Dr Allan Sim

What courses & programmes must have been taken before this course?

  • Any Undergraduate Programme (Studied)
  • Either Programme Level 1 or Programme Level 2

What other courses must be taken with this course?


What courses cannot be taken with this course?

Are there a limited number of places available?


Course Description

The course introduces you to the external global context in which businesses operate through four key themes:

  • Challenges of Globalization
  • Environmental Challenges
  • Taming External Challenges
  • Facing the Challenges

Degree Programmes for which this Course is Prescribed

  • Bachelor Of Science In Business Mngmt & Information Systems
  • Bachelor of Laws with Options in Business Management (Hons)
  • Bachelor of Laws with Options in Management Studies (Hons)
  • Master Of Arts In Business Management & Information Systems

Contact Teaching Time

30 hours

This is the total time spent in lectures, tutorials and other class teaching.

Teaching Breakdown

  • 2 Lectures during University weeks 25 - 35
  • 1 Tutorial during University weeks 26, 27, 28, 29, 30, 31, 32, 33, 34, 35

More Information about Week Numbers

Summative Assessments

Online assessment (MCQ) (20%)

2 Essays (2000 maximum word count each) (40% each)



Formative Assessment

There are no assessments for this course.



Course Learning Outcomes


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