Last modified: 22 May 2019 17:07
The purpose of this course is to introduce you to the external global context in which businesses operate. It explores the political, economic, sociocultural, technological, ethical and market influences on business. It also explores how businesses interact to the global environment through innovation, strategy, operations and marketing.
|Session||Second Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
|Campus||Old Aberdeen||Sustained Study||Yes|
The course introduces you to the external global context in which businesses operate through four key themes:
This is the total time spent in lectures, tutorials and other class teaching.
Online assessment (MCQ) (20%)
2 Essays (2000 maximum word count each) (40% each)
There are no assessments for this course.