Last modified: 16 Nov 2016 18:26
This course provides students with an overview of the underpinning concepts of marketing, and the requirements for the development of a market oriented organisation. Specifically introduces the basic concepts of buyer behaviour, market research, the marketing mix and the strategic context of marketing. The linkages between marketing and other key functional areas of management, notably operations and human resource management are highlighted by this course, encouraging the adoption of a systems perspective.
|Session||First Sub Session||Credit Points||30 credits (15 ECTS credits)|
This is the total time spent in lectures, tutorials and other class teaching.
Resit: 1 two-hour written examination (100%).
On a less formal basis, via verbal feedback during tutorial discussions, and after tutorial presentations.