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BU551K: NEW PRODUCT AND SERVICE DEVELOPMENT (2021-2022)

Last modified: 31 May 2022 13:05


Course Overview

Innovation is at the forefront of much of the current economic and political debate to improve the competitiveness of economies and firms. This course will focus on the role of new product development in enabling firms to generate competitive advantage, and the types of problems faced by firms in their innovation management. In particular this course blends the perspectives of marketing, design and manufacturing into a single approach to product development. It provides students with an appreciation for the realities of industrial practice and introduces sets of product development methods that can be put into immediate practice on development projects.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus Aberdeen Sustained Study No
Co-ordinators
  • Dr Xiaohui Shi

What courses & programmes must have been taken before this course?

  • Any Postgraduate Programme (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

None.

Are there a limited number of places available?

No

Course Description

The course will cover the activities, tools and techniques involved in new product / service development in firms. The content can be mapped onto the different stages involved in new product/service development process: concept development including opportunity and customer needs identification, concept generation, selection and testing, identifying product specification, prototyping, product / service design and product development economics.

Details, including assessment, may be subject to change until 31 July 2022 for 1st half-session courses and 23 December 2022 for 2nd half-session courses.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

  • 2 Seminars during University week34
  • 2 Tutorials during University weeks 33, 35
  • 5 Tutorials during University week34
  • 3 Workshops during University week34

More Information about Week Numbers


Details, including assessment, may be subject to change until 31 July 2022 for 1st half-session courses and 23 December 2022 for 2nd half-session courses.

Summative Assessments

Alternative Assessment

Group Assessment (Podcast Presentation) 30%

2,000-word Individual Report 70%

Alternative Resit Assessment

Resubmission of failed elements

Formative Assessment

There are no assessments for this course.

Course Learning Outcomes

Knowledge LevelThinking SkillOutcome
FactualRememberILO’s for this course are available in the course guide.

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