Last modified: 02 Oct 2019 09:05
Business cannot be conducted without some form of communication between the participants involved. This course examines a wide variety of different types of interpersonal communication in different types of business contexts and, by so doing, provides students with a detailed and practical overview of this vitally important subject area.
| Study Type | Postgraduate | Level | 5 |
|---|---|---|---|
| Session | First Sub Session | Credit Points | 15 credits (7.5 ECTS credits) |
| Campus | Aberdeen | Sustained Study | No |
| Co-ordinators |
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The course will address and examine the following business communication subject matter: negotiation; selling; business rhetoric (e.g. advertising and pitching); management and team communication; and web-presence communication on the internet. In-course assessments will be via a number of business communication simulations and role-play exercises developed by the course co-ordinator and previously used in universities and business schools throughout the world.
Information on contact teaching time is available from the course guide.
| Assessment Type | Summative | Weighting | 40 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
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| Assessment Type | Summative | Weighting | 60 | |
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
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There are no assessments for this course.
| Assessment Type | Summative | Weighting | ||
|---|---|---|---|---|
| Assessment Weeks | Feedback Weeks | |||
| Feedback | ||||
| Knowledge Level | Thinking Skill | Outcome |
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| Knowledge Level | Thinking Skill | Outcome |
|---|---|---|
| Conceptual | Understand | To gain an enhanced theoretical and analytical understanding of the primordial role and status of communication in various business contexts. |
| Conceptual | Understand | To help students understand how to spot value-creating opportunities, manage conflicts efficiently and objectively, and handle difficult conversations through effective negotiation. |
| Procedural | Apply | To apply interpersonal and rhetoric verbal and nonverbal skills required to achieve successful outcomes in business negotiations. |
| Procedural | Analyse | To analyse the role of culture and international differences within a business environment. |
| Reflection | Evaluate | To evaluate the negotiation strategies and tactics used by themselves and their counterparts during the simulation role-play exercises conducted in class. |
| Reflection | Create | To create a learning environment where students can experience the ‘realness’ and flavour’ of a real-life negotiations environment through the simulation exercises (McGrath, 1966). |
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