Last modified: 22 May 2019 17:07
This course tracks the ongoing interactions between trade mark and related laws on the one hand and the social and commercial practices of branding on the other. Through the use of cases and contemporary examples throughout, the course views trade mark and related laws within their historical, current, and developing social and commercial contexts. It offers a critical view of certain developments in the laws, their roles in and responses to the evolving practices of branding. It provides students with both an analytical and a practical view on the protection of trade mark and related rights.
|Session||Second Sub Session||Credit Points||30 credits (15 ECTS credits)|
This course takes a critical view of the developments, within their commercial and social contexts, of trade mark laws, both statutory and common law. Among the issues addressed are how these developments in the laws have been influenced by commercial concerns, and how these developments have been influential to brand development within the commercial sector and public discourse. The course will also attempt to trace the trajectory of future developments in the laws and considers the boundaries which should and which currently do define these laws.
This is the total time spent in lectures, tutorials and other class teaching.
First Attempt: 1 assessed essay of no more than 5000 words (50%); 1 two hour written examination (50%) Re-sit Attempt: 3 hour examination.
There are no assessments for this course.