Last modified: 22 May 2019 17:07
This course is about business development and the application of new business models. Increasingly companies have to radically rethink the way they do business if they are to remain competitive. To do this organisations need to be prepared to analyse and challenge their current business models. Through a practical business development project and the analysis of case companies you will be encouraged to explore the tools, techniques and theories used by successful business developers. The course will be especially useful for those interested in strengthening their skills for identifying and evaluating business opportunities.
|Session||Second Sub Session||Credit Points||15 credits (7.5 ECTS credits)|
This course will provide students with a knowledge and understanding of business development. It looks at issues which can affect smaller businesses from the start-up stages through growth. A combination of case studies, group activities and lectures will be used to enhance understanding about the issues relating to small business, the entrepreneurial process, relevance of marketing to the small business, importance of decision making to business development, environmental factors and barriers to growth. Students on this programme will be given the opportunity to enhance and develop their personal transferable skills.
This is the total time spent in lectures, tutorials and other class teaching.
1 two hour examination (80%) and continuous assessment (20%). Resit: 100% on 2 x hour written examination.
There are no assessments for this course.