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BU5573: MARKETING COMMUNICATIONS (2018-2019)

Last modified: 22 May 2019 17:07


Course Overview

Through a combination of lectures, tutorials, workshops, debates and in-course assessment, this course encourages students to critically reflect upon: Social theory and its relevance to marketing communications; Concepts and contemporary thought within the practice of marketing communication; expressive practice.

Course Details

Study Type Postgraduate Level 5
Session Second Sub Session Credit Points 15 credits (7.5 ECTS credits)
Campus None. Sustained Study No
Co-ordinators
  • Dr Tim Stone

What courses & programmes must have been taken before this course?

  • One of MSc Marketing Management (Studied) or Master of Science Professional Communication (Studied) or Master of Letters in Art and Business (Studied) or MSc Data Analysis Visualisation and Communication (Studied)

What other courses must be taken with this course?

None.

What courses cannot be taken with this course?

Are there a limited number of places available?

No

Course Description

The course content is constructed upon four key cornerstones: (1) Critical thinking; (2) Social theory and its relevance to marketing communications; (3) Theories and concepts within marketing communications; (4) Contemporary marketing communications and expressive artistic practice.

Contact Teaching Time

Information on contact teaching time is available from the course guide.

Teaching Breakdown

More Information about Week Numbers


Summative Assessments

Continuous assessment (100%): essay 1 (1600 words) 30%, essay 2 (2000 words) 40%, group presentation 10%, group piece 20%. Resit: Continuous assessment (100%): 1 essay of (2500 words).

Formative Assessment

There are no assessments for this course.

Feedback

None.

Course Learning Outcomes

None.

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